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Head of Marketing Strategy

3 months ago

Dubai, Dubai, United Arab Emirates Foreground. Full time
Chief Marketing Officer

Overview:
The Chief Marketing Officer at Foreground will play a pivotal role in shaping the brand's future and driving its marketing initiatives.

Key Responsibilities:
  • Brand Strategy:
    • Craft and implement a comprehensive brand strategy that guarantees uniform messaging across all platforms.
    • Evaluate market dynamics and modify strategies to uphold the brand's competitive edge.
  • Leadership Development:
    • Encourage a culture of creativity and innovation within the marketing department, promoting ongoing professional development.
    • Facilitate collaboration across departments to ensure effective execution of marketing campaigns.
  • Digital Marketing Expertise:
    • Manage digital marketing initiatives, ensuring brand integrity while maximizing return on investment.
    • Utilize data analytics to enhance digital marketing strategies and deepen understanding of consumer behavior.
  • Financial Oversight:
    • Strategically allocate marketing resources to maximize impact while maintaining budgetary efficiency.
    • Work closely with finance teams to synchronize marketing efforts with the organization's financial goals.
  • Partnership Management:
    • Develop and maintain strong relationships with external marketing partners, ensuring alignment with the brand's mission.
    • Collaborate with sales teams to ensure marketing strategies support sales objectives.
Qualifications:
  • Master's Degree in Marketing or Business Administration.
  • Over 15 years of experience in marketing, with significant leadership experience in the consumer goods industry.
  • Demonstrated success in driving brand growth and addressing complex marketing challenges.
  • Extensive knowledge of both traditional and digital marketing channels.