Trade Strategy Manager
3 weeks ago
About the Opportunity
As a Trade Strategy Manager at Talabat, you will play a crucial role in developing a holistic customer-centric marketing campaign plan that drives growth and revenue. You will work closely with cross-functional teams to ensure alignment and efficiency across all marketing channels.
- Develop and execute a comprehensive trade strategy that ties together different marketing channels and verticals.
- Collaborate with the Director of Marketing and growth teams to ensure alignment and efficiency across all marketing channels.
- Design and maintain ongoing marketing performance metrics and reports to inform business decisions.
- Analyze marketing and sales data to inform future marketing strategies.
- Ensure ecosystem initiatives are well-represented in the channel planning mix and have the right segmented customer base.
- Provide inputs and expertise to the Director of Marketing to drive efficiency and effectiveness across different verticals.
- Work closely with regional marketing team counterparts to ensure channel marketing strategy is aligned with all stakeholders.
- Ensure clear overarching themes are drilled down to growth heads so the commercial trade plan mirrors the overarching platform theme.
What You Need to Succeed
Key Skills & Experience:
- Minimum Bachelor's degree in any discipline.
- At least 4 years of experience working in mid-large sized marketing and sales teams.
- Strong project management skills, ensuring follow-up and timely escalation.
- Strong customer-centric market knowledge and ability to tie up data points with customer behavior to paint a full picture.
- Marketing channel knowledge with expertise in one or more channels preferred.
- Strong data and analytics skills.
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