Digital Marketing Strategist
1 week ago
**Job Summary**
We are seeking a highly skilled Digital Marketing Manager to join our team at Accor. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies that drive business growth and customer engagement.
Main Responsibilities:
- Develop and Execute Digital Marketing Campaigns: Plan, execute, and measure the performance of all digital marketing campaigns, including web, marketing database, email, social media, and display advertising campaigns.
- Build and Maintain Social Media Presence: Design, build, and maintain our social media presence to engage with customers and promote our brand.
- Measure and Report Performance: Analyze and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs) and identifying areas for improvement.
- Identify Trends and Insights: Utilize data and analytics to identify trends and insights, optimizing spend and performance based on the insights.
- Brainstorm New Growth Strategies: Develop and implement new and creative growth strategies to drive business growth and customer engagement.
- Execute Experiments and Conversion Tests: Plan, execute, and measure experiments and conversion tests to optimize user experience and improve conversion rates.
- Collaborate with Internal Teams: Work closely with internal teams to create landing pages and optimize user experience.
- Utilize Analytical Ability: Leverage strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument Conversion Points: Identify and instrument conversion points to optimize user funnels.
- Collaborate with Agencies and Vendors: Collaborate with agencies and other vendor partners to drive business growth and customer engagement.
- Evaluate Emerging Technologies: Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
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