Brand Strategist

1 day ago

Dubai, Dubai, United Arab Emirates Talent Pal Full time
About the Role

We are seeking a highly skilled Brand Manager to join our team at Talent Pal. As a key member of our marketing team, you will play a crucial role in supporting the success of our brand initiatives in the GCC market.

Key Responsibilities
  • Brand Development: Help adapt and implement regional brand strategies for local markets, ensuring alignment with global guidelines.
  • Franchise Support: Work in partnership with the franchise team to support brand plans across toys, consumer products, and location-based entertainment categories.
  • Customer Marketing: Assist in delivering cross-category initiatives in key retailers, ensuring successful in-store experiences.
  • Product & Pricing Support: Collaborate with teams to review product selections and assist in adapting pricing strategies based on market analysis and competition.
  • Stakeholder Engagement: Support in delivering presentations to key partners and assist with internal brand updates.
  • Sales and Market Analysis: Assist in analyzing sales and POS data to identify trends and provide insights that inform brand decisions.
  • Media & Digital Coordination: Coordinate the implementation of local media and digital plans in line with broader regional initiatives.
Requirements
  • Experience in brand management, marketing, or related fields, preferably with knowledge of the GCC market.
  • Strong communication and organizational skills with the ability to work collaboratively across teams.
  • Experience in executing brand strategies and supporting in-store marketing efforts.
  • Analytical mindset with the ability to interpret sales data and market trends.
  • Enthusiasm for working across toys, consumer products, and entertainment categories.
What We Offer

At Talent Pal, we offer a dynamic and inclusive work environment that values creativity, innovation, and collaboration. We are committed to empowering our employees to reach their full potential and contribute to the success of our organization.

We are a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose by employing the following behaviors:

  • We Collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts, and working closely together always brings better results.
  • We Innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact.
  • We Execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Our Approach to Hybrid Work

We embrace a hybrid work model to empower a culture of growth, optimism, and well-being where everyone can deliver on our shared purpose and realize their full potential. Combining purposeful in-person collaboration with tech-enabled hybrid work, our focus is to provide flexibility while enabling collaboration for moments that matter.

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