Director, Luxury Brand Strategist
1 month ago
At Asterix Communications, we are seeking a highly skilled and experienced Director, Luxury Brand Strategist to join our team. As a key member of our EMEA Luxury Brand team, you will be responsible for driving the success of our luxury brands in the Middle East and Africa region.
Key Responsibilities:- Develop and execute culturally relevant brand marketing campaigns to drive brand awareness and loyalty in key MEA source markets.
- Partner with the Global brand team to ensure the localization of brand initiatives across the continent.
- Collaborate with Luxury Group leaders to provide a MEA lens on luxury brand strategy.
- Work closely with the Senior Director, Portfolio Growth MEA to ensure alignment on design, guest experience, spa, and F&B concepts for potential opportunities.
- 10+ years of work experience in hotel operations, brand marketing, and/or luxury brand experience.
- University degree preferred.
- Proven track record of working with senior executives in a consultative manner.
- Consistent track record of advancing business direction and strategies.
- Experience in MEA markets preferred.
- Hybrid working arrangement to enable work-life balance.
- 25 days holiday plus public holidays.
- Benefits for living and working in Dubai, including schooling reimbursement, housing allowance, and international retirement plan.
- Access to world-class professional and personal learning and development programs.
- Private medical healthcare and parental leave benefits.
- Global hotel, food, and drinks discounts and benefits.
We are an equal opportunity employer and believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. If you are a motivated and experienced professional looking for a new challenge, please submit your application.
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