Director, Luxury Brand Strategist

1 month ago


Dubai, Dubai, United Arab Emirates Asterix Communications Full time
Job Title: Director, Luxury Brand Strategist

At Asterix Communications, we are seeking a highly skilled and experienced Director, Luxury Brand Strategist to join our team. As a key member of our EMEA Luxury Brand team, you will be responsible for driving the success of our luxury brands in the Middle East and Africa region.

Key Responsibilities:
  • Develop and execute culturally relevant brand marketing campaigns to drive brand awareness and loyalty in key MEA source markets.
  • Partner with the Global brand team to ensure the localization of brand initiatives across the continent.
  • Collaborate with Luxury Group leaders to provide a MEA lens on luxury brand strategy.
  • Work closely with the Senior Director, Portfolio Growth MEA to ensure alignment on design, guest experience, spa, and F&B concepts for potential opportunities.
Requirements:
  • 10+ years of work experience in hotel operations, brand marketing, and/or luxury brand experience.
  • University degree preferred.
  • Proven track record of working with senior executives in a consultative manner.
  • Consistent track record of advancing business direction and strategies.
  • Experience in MEA markets preferred.
What We Offer:
  • Hybrid working arrangement to enable work-life balance.
  • 25 days holiday plus public holidays.
  • Benefits for living and working in Dubai, including schooling reimbursement, housing allowance, and international retirement plan.
  • Access to world-class professional and personal learning and development programs.
  • Private medical healthcare and parental leave benefits.
  • Global hotel, food, and drinks discounts and benefits.

We are an equal opportunity employer and believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. If you are a motivated and experienced professional looking for a new challenge, please submit your application.



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