Digital Marketing Strategist

1 week ago

Sharjah, Sharjah, United Arab Emirates Rockany Industries Full time
About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team at Rockany Industries. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive online marketing strategies to promote our products and services.

Key Responsibilities
  1. Strategy Development: Develop and execute marketing strategies that align with our business objectives, identifying target audiences, analyzing market trends, and selecting the most effective digital channels and tactics.
  2. Content Creation and Management: Create engaging and relevant content, including blog posts, videos, graphics, and social media content, that resonates with our target audience and conveys our brand message.
  3. Search Engine Optimization (SEO): Optimize our website content and structure to improve search engine rankings, conducting keyword research, on-page optimization, link building, and monitoring search engine algorithm changes.
  4. Social Media Marketing: Develop and implement social media strategies, create content calendars, engage with followers, and use paid advertising to reach specific demographics.
  5. Email Marketing: Craft effective email campaigns to nurture leads and maintain customer relationships, designing email templates, creating compelling content, segmenting email lists, and tracking campaign performance.
  6. Pay-Per-Click (PPC) Advertising: Use platforms like Google Ads and social media ads to create targeted advertising campaigns, managing budgets, creating ad copy, selecting keywords, and monitoring ad performance.
  7. Data Analysis and Reporting: Analyze data from various sources, such as website analytics, social media insights, and email campaign metrics, to measure the effectiveness of marketing strategies and make informed decisions.
  8. Conversion Rate Optimization (CRO): Identify areas for improvement in user experience, landing pages, and conversion funnels to increase the likelihood of conversions.
  9. Marketing Automation: Automate repetitive tasks, such as email scheduling, social media posting, and lead nurturing, using tools and platforms.
  10. Stay Updated: Stay informed about the latest trends, algorithms, and technologies to adapt marketing strategies and tactics accordingly.
  11. Collaboration: Work closely with cross-functional teams, including designers, developers, content creators, and sales teams, to ensure a cohesive marketing strategy.
  12. Brand Management: Monitor online mentions and engage with customers to manage brand perception.
Requirements
  • 3+ years of experience in digital marketing
  • Ability to commute or relocate to Sharjah

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