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- Collaboration and Strategy: Partner with the sales and marketing team to develop and discuss comprehensive digital marketing strategies that align with the company's goals.
- Marketing Campaign Development: Design and implement online marketing strategies across all digital platforms, ensuring a cohesive brand message and optimal user experience.
- Social Media Management: Oversee the company's social media presence and web advertising, creating engaging content and campaigns that drive results.
- Market Research and Analysis: Stay up-to-date with the latest industry trends and technologies, analyzing site traffic, user behavior, and conversion rates to inform marketing decisions.
- Customer Engagement: Develop and maintain customer communications, including weekly reports, news articles, and industry guides, to foster strong relationships and drive loyalty.
- Media Budget Management: Monitor and maintain the media budget, ensuring effective allocation of resources to achieve marketing objectives.
- Reporting and Insights: Prepare and present comprehensive digital marketing reports, providing actionable insights and recommendations to drive business growth.