Digital Transformation Director
2 weeks ago
Nathan HR Human Resources is a renowned multinational company seeking an experienced Digital Transformation Director to lead our digital transformation and marketing strategy across the Middle East, India, and Africa (MEIA) region.
This role is pivotal in shaping the digital footprint and driving the growth of our iconic brands. As a Digital Transformation Director, you will be responsible for developing and executing a comprehensive digital strategy that aligns with our business objectives.
Key Responsibilities:
- Marketing Planning: Develop the annual marketing calendar and strategically allocate the ATL media budget by brand and market.
- Digital Campaigns: Lead the end-to-end execution of digital campaigns, encompassing planning, creative development, and landing page design.
- Social Media & Influencers/KOL: Design a dynamic monthly social media editorial plan, including reels, stories, posts, and carousels, paired with targeted boosting campaigns.
- Communications: Spearhead brand communication and omnichannel marketing for seasonal campaigns across ATL and BTL platforms in the MEIA region.
- Internal Reporting: Publish monthly newsletters to share best practices and insights with all markets. Host monthly review and planning meetings with key markets to align marketing strategies.
- Events: Plan and execute high-impact regional events, from budgeting and logistics to amplifying results through PR and social media.
About You:
- You have a proven track record in digital marketing and eCommerce, preferably in FMCG or consumer electronics.
- You possess deep expertise in planning and executing multi-channel marketing strategies.
- You are a strong leader with excellent communication skills to lead brand storytelling and market engagement.
What We Offer:
- An estimated salary of $120,000 per annum.
- A permanent full-time role based in our office in Dubai.
- A Monday to Friday working week, 8:30am to 5pm.
- Rare weekend work may be required, but travel within the MEIA region and HQ Italy is occasional.
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