Digital Marketing Professional for Family Care Services

1 month ago


Dubai, Dubai, United Arab Emirates Malaak Full time
About Malaak Homecare

Malaak Homecare is a leading provider of in-home healthcare services, specializing in childcare and elderly care. Our mission is to deliver compassionate and high-quality care to families across the UAE.

Job Summary

We are seeking an experienced Digital Marketing Professional to join our team. As a key member of our marketing team, you will be responsible for elevating our brand presence, engaging with our audience, and showcasing the transformative impact of our services.

Key Responsibilities:
  • Social Media Management
    • Develop and implement a social media strategy to boost brand awareness, engagement, and loyalty across platforms (Instagram, TikTok, Facebook, LinkedIn, etc.)
    • Craft, schedule, and publish captivating content (posts, stories, videos) that reflects Malaak's values and services, building a welcoming digital presence
    • Engage actively with followers by responding to comments, messages, and inquiries in a timely, friendly, and professional manner
  • Content Creation
    • Collaborate with the team to develop impactful, high-quality content that resonates with mothers, families, and the elderly
    • Contribute to creating blogs, newsletters, promotional materials, and visual assets, highlighting success stories, events, and key services
    • Capture and edit engaging content regularly to showcase the impact of Malaak's work and build community trust
  • Digital Marketing Campaigns
    • Assist in designing and executing digital marketing campaigns, including email marketing, paid ads, and SEO strategies, to increase traffic and conversions
    • Track, analyze, and report on campaign results, making data-driven adjustments to enhance performance and meet KPIs
    • Work with external partners and influencers to broaden Malaak's reach, strengthening brand presence within target demographics
  • Brand Development
    • Ensure brand consistency across all platforms, staying true to Malaak's tone of voice and values
    • Conduct market research to stay informed on industry trends, competitor activities, and customer needs, adapting strategies accordingly
    • Innovate by brainstorming fresh ideas and initiatives that enhance Malaak's brand presence and customer engagement
  • Event Promotion and Support
    • Assist in planning and organizing in-person events, such as free monthly events for mothers, workshops, and community gatherings
    • Promote Malaak's monthly events, workshops, and community-based initiatives aimed at supporting mothers and families
    • Coordinate with the events team to organize and publicize events, driving awareness, participation, and engagement
    • Capture and edit content during any event for Malaak to use as post-event content on all platforms
  • Brand Partnerships and Community Outreach
    • Identify and manage sponsorship and co-branding opportunities that align with Malaak's values and target audience
    • Manage relationships with local hospitals, clinics, nurseries, and community centers to establish referral networks


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