Marketing Director

1 week ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Asterix Communications Full time
About the Role

Asterix Communications is seeking a highly skilled and experienced Marketing Director to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing plans to drive business growth and increase brand awareness.

Key Responsibilities
  • Strategic Planning and Execution: Develop and execute comprehensive marketing strategies that align with the company's business goals. Identify target markets and develop tailored marketing campaigns to attract and retain customers.
  • Brand Management: Maintain and enhance the company's brand image and reputation across all channels. Ensure consistency in branding, messaging and tone of voice in all marketing materials and communications.
  • Content Creation and Management: Oversee the creation of high-quality content, including press releases, newsletters, blog posts, and promotional materials. Collaborate with the creative team to produce compelling visual content that resonates with the target audience.
  • Digital Marketing: Develop and manage digital marketing campaigns, including SEO/SEM, email marketing, and online advertising. Monitor and analyze digital marketing performance using analytics tools and adjust strategies as needed to optimize results.
  • Public Relations: Build and maintain relationships with media, influencers, and industry partners to secure positive coverage and enhance the company's public profile. Coordinate press visits, media events, and other PR activities.
  • Market Research and Analysis: Conduct market research to identify trends, opportunities, and competitive landscape. Use insights to inform marketing strategies and drive business growth.
  • Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources. Track and report on marketing expenditures and ROI.
  • Team Leadership: Lead and mentor the marketing and communications team, fostering a collaborative and innovative work environment. Provide training and development opportunities to enhance team performance.
Requirements
  • Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree or relevant certifications (e.g., CIM, Digital Marketing) is a plus.
  • Experience: Minimum of 5-7 years of experience in marketing and communications, preferably within the luxury hospitality sector.
  • Skills:
    • Strong understanding of luxury market dynamics and customer behavior.
    • Exceptional written and verbal communication skills.
    • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools).
    • Creative thinking and ability to develop innovative marketing campaigns.
    • Excellent organizational and project management skills.
    • Ability to analyze data and derive actionable insights.
    • Proven ability to build and maintain relationships with media and industry influencers.


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