Market Research Lead
2 days ago
As a seasoned Market Research Lead, you will have the opportunity to lead and manage research projects that drive business decisions. Partnered with a leading research organisation based in Dubai, you will work on strategic initiatives that provide valuable insights to clients.
The ideal candidate will have 5+ years of experience in the market research industry, preferably in a customer experience division or client insights team at a leading research agency or consultancy. You will be responsible for designing and developing tailored research methodologies, including quantitative and qualitative approaches such as brand health tracking, mystery shopping, customer journey mapping, market segmentation, and usage & attitude (U&A) studies.
You will oversee end-to-end research projects, including Customer Experience (CX) tracking studies, Customer Satisfaction (CSAT), Net Promoter Score (NPS), and Voice of Customer (VoC) programs. This is an exciting opportunity for professionals working in market research agencies or customer insight consultancies looking to grow in a flexible environment.
Key Responsibilities:
- Oversee research projects, including CX tracking studies, CSAT, NPS, and VoC programs.
- Design and develop tailored research methodologies.
- Lead proposal development, research design, data interpretation, field briefings, questionnaire development, discussion guides, and insight storytelling.
- Mentor and develop junior team members.
- Manage project budgets, resources, and timelines.
Requirements:
- 5+ years of experience in the market research industry.
- Experience in CX research, customer insights, client satisfaction measurement, or brand tracking programs.
- Bachelor's degree or higher in Marketing, Business, Psychology, Sociology, Statistics, Communication Research, Economics, or any relevant discipline.
- Ability to manage multiple projects and clients in a busy environment.
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