Marketing Lead
6 days ago
Job Summary:
We are seeking a dynamic and results-oriented Marketing Lead to lead and manage our marketing strategy, branding, and customer acquisition efforts. The ideal candidate will have strong experience in digital marketing, brand management, and customer relationship development, with a passion for the transportation and mobility industry. This role will require an innovative thinker, capable of developing and executing comprehensive marketing plans to increase brand awareness, drive customer engagement, and support business growth.
Key Responsibilities:
- Strategic Planning & Execution: Develop and implement a comprehensive marketing strategy to increase brand awareness, attract new customers, and drive customer loyalty.
- Brand Management: Oversee the development and execution of brand guidelines to ensure consistency across all marketing channels, including digital, print, and outdoor.
- Digital Marketing: Lead and manage digital marketing campaigns across social media, search engines, email, and display ads. Optimize campaigns to maximize customer acquisition and retention.
- Content Creation: Oversee the creation of high-quality content for marketing materials, including social media posts, website copy, blog articles, and promotional materials.
- Customer Acquisition: Develop and execute strategies to acquire new customers through targeted marketing campaigns, partnerships, and promotions.
- Market Research & Analysis: Conduct regular market research and competitor analysis to identify trends, opportunities, and threats. Utilize data to adjust and optimize marketing efforts.
- Collaboration & Team Leadership: Lead a small team of marketing professionals and collaborate with other departments to ensure alignment on company goals and objectives.
- Budget Management: Manage the marketing budget and allocate resources effectively to achieve maximum ROI on campaigns and initiatives.
- Performance Metrics: Track and report on key performance indicators (KPIs) to measure the success of marketing campaigns and initiatives. Make data-driven recommendations for improvement.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- At least 5 years of experience in marketing, with a proven track record in leadership roles, preferably in the transportation, automotive, or service industries.
- Strong understanding of digital marketing tools and techniques, including social media, search engine marketing (SEM), SEO, email marketing, and Google Analytics.
- Exceptional communication and interpersonal skills, with the ability to engage and collaborate with cross-functional teams and external partners.
- Creative mindset with strong problem-solving skills.
- Knowledge of the Dubai market, customer behavior, and local regulations is a plus.
- Fluency in English & Arabic.
- Strong organizational and time-management skills, with the ability to handle multiple projects and deadlines.
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