Demand Generation Marketing Director

2 weeks ago

Dubai, Dubai, United Arab Emirates RemoteWorker US Full time
About the Role

We are seeking a highly skilled Demand Generation Marketing Director to join our team at RemoteWorker US. As a key member of our marketing team, you will be responsible for developing and executing a multi-channel demand generation strategy that drives business growth and revenue.

Key Responsibilities
  • Strategy and Campaign Management
    • Develop and implement a comprehensive demand generation strategy that aligns with our overall business objectives.
    • Determine and continuously optimize the tactical mix between email, digital advertising, SEO, events, webinars, and social media.
    • Evaluate, select, and manage outside agencies that contribute to the demand creation programs.
  • Lead Generation and Pipeline Development
    • Manage all inbound and outbound demand generation channels to deliver a predictable volume of leads and pipeline.
    • Manage demand generation tactics and A/B test to continuously improve results.
  • Analytics and Reporting
    • Set program goals, analyze campaign results in detail, and make data-based adjustments to drive improvement.
    • Manage the allocation of performance marketing budget to achieve the greatest return for our dollars.
    • Build reports and dashboards to monitor and communicate lead gen activity.
    • Develop clear and succinct narratives that educate and engage senior leadership on demand gen performance.
  • Team and Cross-functional Management
    • Collaborate with the marketing team to execute content, events, and product marketing initiatives to help achieve demand goals.
    • Partner with sales and revenue operations to develop end-to-end campaigns and ensure strong unit economics across all marketing channels (LTV/CAC).
    • Maintain a feedback loop between sales & marketing to optimize lead generation campaigns and identify opportunities for pipeline acceleration and sales conversions.
  • Operations
    • Collaborate closely with Revenue Operations to support full funnel tracking, build reporting, and ensure close alignment with the Sales team on revenue metrics.
    • Monitor existing and developing technologies and make recommendations to improve Enumerate's go-to-market tech stack.
    • Manage email deliverability, database hygiene, subscription management, and compliance with opt-in laws and regulations.
Requirements

We are looking for a seasoned marketing professional with a proven track record of 6+ years in marketing, with at least 3+ years in demand gen at a B2B company. Experience in a SaaS business and familiarity with the KPIs that drive SaaS performance are a must. Additionally, you should be authorized to work in the US without sponsorship.

We are seeking a candidate with a deep understanding of full-funnel performance marketing and growth levers (acquisition, adoption/activation, monetization, retention, expansion). Proficiency in digital marketing strategies, including SEO, PPC, lead scoring, nurture programs, list management, segmentation, and targeting is also required. Strong analytical experience with the ability to use data to optimize campaigns, make sales decisions, and tell a succinct story is essential. Finally, excellent cross-functional communication and collaboration skills, including the ability to work with executive leadership and sales teams, are necessary for success in this role.

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