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Marketing Director
2 months ago
Job Title: Marketing Director
Job Location: Dubai
Department: Sales
Employment Status: Full Time
Reports To: General Manager
Job Description:
Position Summary/Job Purpose:
We are seeking a highly skilled Marketing Director to lead our marketing efforts and drive business growth. The ideal candidate will have a passion for fashion and sports, with a talent for leadership and a drive for success. They will be responsible for developing and executing comprehensive marketing strategies to enhance brand visibility and awareness.
Essential Functions/Responsibilities:
1. Developing Marketing Strategies:
Create and execute comprehensive marketing plans to enhance brand visibility and awareness.
2. Brand Promotion:
Develop and maintain the brand's identity and image.
3. Media Management:
Implement campaigns across various channels, including social media, traditional advertising, and events.
4. Product Launches:
Plan and execute product launches, including coordinating with design and production teams.
5. Digital Marketing:
Oversee digital marketing efforts, including social media campaigns, email marketing, and influencer collaborations.
6. Market Research:
Stay abreast of industry trends, competitor activities, and consumer preferences.
7. Research:
Conduct market research to identify opportunities for growth and improvement.
8. Collaborations and Partnerships:
Identify and negotiate partnerships with influencers, bloggers, and other brands to expand reach.
9. Events:
Coordinate events and collaborations to enhance brand visibility.
10. Budget Management:
Develop and manage marketing budgets, ensuring cost-effectiveness and optimal resource allocation.
11. Public Relations:
Work with the PR team to manage media relations, press releases, and other public relations activities.
Employment Standards:
Minimum Qualification required:
Bachelor's Degree or Diploma in Marketing.
Experience:
5-10 years of experience in marketing within a fast-paced marketing environment.
Required Knowledge, Skills, Abilities and Attributes:
1. Previous luxury retail background and a strong understanding of the Middle East region.
2. Team Managing Experience.
3. Ability to set and execute marketing strategies.
4. Ability to deal with media and PR agencies.
5. Experienced in identifying and handling Social Media Influencers.
6. Digital Marketing understanding.
7. Budget management responsibility.
8. Strong organisation and communication skills.
9. Product Knowledge & Business Acumen.
10. Discretion and Confidentiality.
Benefits:
Competitive salary and performance-based bonuses.
Comprehensive benefits package, including health insurance and family benefits.
Employee discounts on luxury merchandise.
Opportunities for professional development and career growth.
A dynamic and supportive work environment.