Creative Retail Leader
6 days ago
About Our Retail Company:
We are a leading retail company with over 270+ retail outlets and 400,000+ sq. meters retail space. Our purpose is to provide customers and their families with memorable shopping experiences.
Job Role:
The Head - Visual Merchandise & Creative - Retail will be responsible for leading and overseeing the operations of the entire visual merchandising and creative department, embracing all aspects of retail.
Key Responsibilities:
- Visual Strategy Development:
Create innovative visual presentation strategies to enhance store displays and customer engagement. - Brand Representation:
Develop and implement campaigns representing the Redtag brand across all channels and social media, adding commercial/brand value. - Visual Merchandising Operations:
Develop floor sets, coordinate walk-throughs with stakeholders, and create game plans for operations.
Financial Management:
- Budget Allocation:
Oversee budget allocation to visual merchandising and creative, ensuring alignment with company objectives. - Sales Performance:
Ensure the visual merchandise/creative budget achieves highest sales levels. - Return on Investment (ROI):
Ensure social media activity represents strong ROI in line with department budgets.
Operational Leadership:
- Team Management:
Provide leadership and direction to the visual merchandise team, ensuring company strategies are reflected in standard VM guidelines. - Innovation and Creativity:
Establish an understanding of the brand among teams working with core visual disciplines, styling, creative vision, and innovative ideas. - Store Execution:
Ensure online and store estate alignment, managing execution timely and relevantly.
People Management:
- Leadership Skills:
Demonstrate leadership skills and practices through hiring, developing, coaching, mentoring, and succession planning for associates. - Training Programs:
Facilitate seasonal training workshops and monthly merchandise strategy overviews through conference calls.
Qualifications and Experience:
Education and Certification:
Bachelor's degree preferably in Creative Arts or Marketing, Design, and Communications.
Knowledge and Skills:
- Microsoft Office
- Strong Organizational and Interpersonal skills
- Creative and Innovative Thinking
- Skilled in Digital and Visual Media
- Technological Skills including use of Social Media Platforms
- Knowledge of Marketing and Advertising Mediums
Experience:
- 9 to 11 years prior experience working in retail with a focus on Visual Merchandising and Planning and Brand Creative.
- Experience working in Retail Stores in 'on the floor' operations on location shoots.
- A strong level of understanding within the social media channels relevant to fashion.
- Must have prior experience in Retail Visual Merchandising or Fashion Merchandising.
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