Digital Marketing Specialist

2 weeks ago


Dubai, Dubai, United Arab Emirates American Hospital Dubai mea Full time

Job Title: Digital Marketing Specialist

Job Summary:

We are seeking a highly skilled Digital Marketing Specialist to join our team at American Hospital Dubai. The ideal candidate will have a strong background in search engine marketing and social media marketing, with a proven track record of driving website traffic and improving search engine rankings.

Key Responsibilities:

  • Develop and Execute SEM Strategies: Develop and execute search engine marketing strategies to increase website traffic, optimize conversions, and improve search engine rankings within the healthcare sector.
  • Oversee Paid Search Campaigns: Oversee and optimize paid search campaigns across platforms such as Google Ads, ensuring maximum return on investment.
  • Conduct Keyword Research: Conduct keyword research, analysis, and competitor monitoring to identify trends and opportunities for campaign optimization.
  • Manage Social Media Marketing Campaigns: Create, manage, and enhance social media marketing campaigns across various platforms like Facebook, Twitter, LinkedIn, Instagram, Snapchat, and TikTok.
  • Collaborate with Content Creators: Collaborate with content creators and designers to develop engaging, on-brand content for social media channels, specifically tailored for Snapchat and TikTok.
  • Monitor Campaign Performance: Monitor and analyze campaign performance metrics across all platforms, providing regular reports and insights to enhance strategies.
  • Stay Up-to-Date with Industry Trends: Keep updated on industry trends, algorithm changes, and best practices in SEM and SMM to implement innovative strategies.
  • Utilize Analytics Tools: Utilize analytics tools to track user engagement, conversion rates, and other key performance indicators across multiple platforms.
  • Collaborate with Cross-Functional Teams: Collaborate with cross-functional teams to align marketing strategies with overall business goals and objectives.

Requirements:

  • Strong background in search engine marketing and social media marketing
  • Proven track record of driving website traffic and improving search engine rankings
  • Excellent analytical and problem-solving skills
  • Ability to work collaboratively with cross-functional teams
  • Strong communication and project management skills


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