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Digital Marketing Specialist

2 months ago

Dubai, Dubai, United Arab Emirates Hyatt Centric Jumeirah Dubai Full time
Job Summary:

We are seeking a creative and driven Digital Marketing Specialist to join our dynamic marketing team at Hyatt Centric Jumeirah Dubai. The ideal candidate will be responsible for developing and implementing a comprehensive digital marketing strategy to increase brand awareness, drive traffic to our hotel properties, and generate bookings.

Key Responsibilities:

  1. Develop and Execute a Digital Marketing Strategy: Create and implement a digital marketing strategy to increase brand visibility and engagement across key platforms, including social media, email marketing, and search engine optimization.
  2. Content Creation and Management: Develop and manage high-quality content (including text, image, and video) for social media posts, email campaigns, and website content, adhering to brand voice and style guidelines.
  3. Community Management and Engagement: Manage and moderate online community interactions to foster a positive brand image and respond to customer inquiries and comments promptly.
  4. Campaign Development and Execution: Collaborate with the marketing team to create and implement digital marketing campaigns that align with promotional activities, events, and seasonal offers.
  5. Analytics and Performance Monitoring: Monitor digital marketing channels for trending topics and relevant content opportunities, leveraging them to drive engagement and traffic. Analyze performance metrics to optimize content and campaign effectiveness, providing regular reports and recommendations for improvement.
  6. Industry Trends and Best Practices: Stay updated with industry trends, tools, and best practices in digital marketing and apply them to enhance our digital marketing presence.
  7. Collaboration and Partnerships: Coordinate with external agencies, influencers, and partners for collaborative campaigns and sponsored content opportunities.
  8. eCommerce Marketing Strategy: Assist in developing an eCommerce marketing strategy for the hotel, creating and implementing comprehensive digital marketing strategies to drive online sales, enhance brand presence, and achieve revenue targets. This includes SEO, SEM, email marketing, social media campaigns, and content marketing.
  9. Performance Analysis and Reporting: Monitor, analyze, and report on the performance of eCommerce marketing campaigns using analytics tools to make data-driven decisions that optimize marketing efforts and improve conversion rates, customer acquisition, and retention.

Benefits:

  1. Competitive salary and benefits package.
  2. Opportunities for career development and growth within the hospitality industry.
  3. Pleasant working environment in a prestigious hotel setting.
  4. Employee discounts on dining and other hotel services.