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Digital Marketing Specialist
2 months ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at Precision Hire Solution. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies that effectively promote our products or services, enhance brand awareness, drive targeted traffic to our digital platforms, and potentially generate leads or sales in the IMEA Region.
Key Responsibilities- Campaign Performance Assessment: Assess campaign performance, stay informed about industry trends and best practices, and continuously optimize digital marketing efforts to maximize results and ROI.
- Digital Landscape Understanding: Stay updated with the latest trends, platforms, and technologies in digital marketing, including knowledge of SEO, SEM, social media marketing, email marketing, content marketing, and analytics tools.
- Data Analysis Skills: Analyze data from various digital marketing campaigns and platforms to derive actionable insights, with proficiency in tools like Adobe Analytics, Google Ads Manager, Meta Ads Manager, Marketo, SAP CRM, etc.
- Target Audience Understanding: Develop an overall understanding of the target audience, including their demographics, behaviors, preferences, and pain points, to support crafting effective marketing strategies and messages.
- Creativity and Content Creation: Create compelling and engaging content across various digital channels, including writing copy, designing visuals, creating videos, and managing and liaising with media and creative agencies.
- Strategic Thinking: Develop clear and achievable digital marketing activities aligned with the overall business objectives/strategy, with the ability to prioritize tasks.
- Adaptability: Demonstrate adaptability and quick response to changes in algorithms, trends, and consumer behavior.
- Communication Skills: Effectively communicate with cross-functional teams, conveying ideas clearly, and collaborating with stakeholders.
- ROI Focus: Understand the importance of return on investment (ROI) and continuously optimize digital marketing efforts to improve ROI metrics, such as conversion rates and cost per acquisition.
- Testing and Optimization: Implement testing and other optimization techniques to refine digital marketing strategies and improve performance over time.
- Continuous Learning: Commit to continuous learning and self-improvement in the field of digital marketing, including attending conferences, webinars, online courses, and staying updated with industry publications.
- Bachelor's degree in marketing communications or a related field.
- Proven experience as a digital marketer or similar role with a proven track record of delivering effective digital marketing campaigns.
- Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, and email marketing software.
- Advanced written and verbal communication skills, with the ability to create engaging content for various digital channels.
- Strong analytical skills and proficiency in interpreting data to drive insights and optimize campaign performance.
- Creative thinking and problem-solving skills, with an enthusiasm for innovation and staying ahead of industry trends.
- Ability to manage multiple projects simultaneously and work effectively in a complex, diverse environment.
- Good attention to detail and organizational skills, with a focus on delivering high-quality work on time and within budget.
- Team player with the ability to collaborate effectively with cross-functional teams and stakeholders.
- Certification in digital marketing (e.g., Google Analytics, Google Ads, Facebook Blueprint) is beneficial.
