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Marketing Enablement Manager
2 months ago
The Business Privacy Lead is responsible for bridging the gap between IT and marketing, ensuring the marketing strategies of the CCM&B department are complemented with the technology required to bring them to life. This role requires collaboration with CCM&B teams to identify Mar Tech/Ad Tech technology requirements and liaising with IT and Procurement to select suitable solutions.
Key Responsibilities:- Lead the implementation and maintenance of Privacy Compliance solutions for the Emirates Group brands, focusing on enabling privacy-compliant marketing activations.
- Work with teams across CCM&B to document marketing technology requirements and identify shortlisted vendors to satisfy requirements.
- Brief IT and agency partners on technology requirements, integrations, data flows, automations, and safety controls.
- Manage the introduction of new technology into the CCM&B Mar Tech/Ad Tech stack and ensure correct integrations with other marketing technology products or organization platforms.
- Train and support CCM&B staff on using new and existing Mar Tech/Ad Tech solutions.
- Manage CCM&B's Mar Tech/Ad Tech stack, optimizing investments and ensuring new solutions are set up to work optimally within the existing stack.
- Implement and monitor data quality within Mar Tech/Ad Tech solutions and document and track quality issues.
- Implement and monitor performance and other SLAs of CCM&B's Mar Tech/Ad Tech solutions.
- Maintain compliance to Emirates Group privacy principles and act as the Data Privacy Network Liaison within CCM&B.
- Degree or Honours in a relevant discipline (e.g., Marketing, Digital Technologies, Digital Communications).
- 8 years of industry experience in a Marketing/Digital organization with a record of successfully delivering complex products, specifically in:
- Leading change and building consensus in a highly matrixed organizational structure.
- Delivering large/enterprise-level projects.
- Modern Privacy Compliance solutions.
- Using data to deliver customer-centric marketing and customer experience programs in a complex regulated environment.
- Acquiring, Implementing, and Operating MarTech/AdTech products & services.
- Managing product delivery and release in an agile environment.
- Working with product and engineering teams to deliver customer-facing features.
- Expert knowledge of implementing and managing privacy compliance solutions for marketing consent management (e.g., OneTrust, Osano).
- Expert knowledge of privacy-compliant first-party data activation.
- Working knowledge of Privacy regulations and key considerations for ethical personalization.
- Working knowledge of CDPs, personalization, and A/B testing platforms.
- Understanding of AI/ML and its applications in marketing.
- Working knowledge of Marketing Segmentation and Audience management.
- Understanding of cloud tools and components (hands-on experience with Google Marketing Cloud is desirable).
- Working knowledge of cloud security principles.
- Ability to effectively manage multiple projects and workstreams with attention to detail and accuracy.
- Knowledge of professional software engineering practices and best practices for the full software development lifecycle (SDLC).