Marketing Enablement Specialist
4 weeks ago
Job Purpose: As a key member of the Talent Pal team, the Marketing Enablement Manager will play a crucial role in bridging the gap between IT and marketing, ensuring seamless integration of technology and marketing strategies. This role requires a strong understanding of data automation, integrations, and CCM&B solutions.
Key Responsibilities:
- Collaborate with CCM&B teams to identify Mar Tech / Ad Tech technology requirements and liaise with IT and Procurement to select suitable solutions.
- Assist in creating digital business strategies by sharing Mar Tech / Ad Tech stack information and advise on potential opportunities or risks.
- Manage the implementation and adoption of Mar Tech / Ad Tech solutions across the CCM&B department, ensuring correct setup, data flows, and integrations.
Qualifications & Experience:
- Degree or Honours in a relevant discipline (e.g., Marketing, Digital Technologies, Digital Communications).
- 8 years of industry experience in a Marketing / Digital organization with a record of delivering complex products, specifically in:
- Leading change and building consensus in a matrixed organizational structure.
- Delivering large/enterprise-level projects.
- Modern Privacy Compliance solutions.
- Using data to deliver customer-centric marketing and customer experience programs in a complex, regulated environment.
- Acquiring, implementing, and operating MarTech/AdTech products & services.
- Managing product delivery and release in an agile environment.
Knowledge/skills:
- Expert knowledge of implementing and managing privacy compliance solutions for marketing consent management.
- Expert knowledge of privacy-compliant first-party data activation.
- Working knowledge of Privacy regulations and key considerations for ethical personalization.
- Working knowledge of CDPs, personalization, and A/B testing platforms.
- Understanding of AI/ML and its applications in marketing.
- Working knowledge of Marketing Segmentation and Audience management.
- Understanding of cloud tools and components (hands-on experience with Google Marketing Cloud is desirable).
- Working knowledge of cloud security principles.
- Ability to effectively manage multiple projects and workstreams with attention to detail and accuracy.
- Knowledge of professional software engineering practices and best practices for the full software development life cycle (SDLC).
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