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Director of Marketing and Communications
2 months ago
As a Marketing Director at ManpowerGroup Middle East, you will be responsible for driving the company's marketing strategy and initiatives to achieve business growth and expansion.
Key Responsibilities:- Develop and Implement Marketing Strategy: Create and execute a comprehensive marketing plan to increase brand awareness, drive website traffic, and generate leads.
- Lead Cross-Functional Teams: Collaborate with internal stakeholders to align marketing efforts with business objectives and ensure seamless execution.
- Manage Marketing Budget: Oversee the marketing budget to ensure effective allocation of resources and maximize return on investment.
- Measure and Analyze Performance: Track and analyze key performance indicators (KPIs) to evaluate the success of marketing initiatives and make data-driven decisions.
- Stay Up-to-Date with Industry Trends: Continuously monitor industry developments and emerging trends to inform marketing strategies and stay ahead of the competition.
- Develop and Maintain Brand Identity: Ensure consistent branding across all marketing channels and materials to maintain a strong brand image.
- Build and Maintain Relationships: Foster strong relationships with internal stakeholders, vendors, and partners to ensure effective collaboration and communication.
- Identify and Pursue New Business Opportunities: Proactively identify new business opportunities and develop strategies to pursue them.
- Develop and Implement Digital Marketing Strategies: Create and execute digital marketing plans to increase online presence and engagement.
- Manage and Optimize Marketing Channels: Continuously evaluate and optimize marketing channels to ensure maximum ROI.
- Develop and Maintain Marketing Materials: Create and maintain high-quality marketing materials, including brochures, case studies, and presentations.
- Provide Thought Leadership: Share expertise and thought leadership through industry events, webinars, and articles to establish the company as a thought leader.
