Digital Loyalty Specialist
4 weeks ago
The Skywards Commercial Specialist will be responsible for executing the Emirates Skywards strategy to create innovative, real-time, always-on member experiences that drive traffic, log-in, conversion, upsell, and switch-sell on Emirates & flydubai's direct sales channels. The role will leverage member insights and innovative solutions, optimise global earn & spend tactics on a highly targeted and real-time basis, ensuring alignment with Emirates (EK) and flydubai (FZ) commercial imperatives.
Key Accountabilities- Accountable for drafting and executing Emirates Skywards earn & spend tactics on Emirates direct sales channels to positively influence member traffic, conversion and spend.
- Assist with assigned workstreams of the broader commercial/departmental transformational and/or cross-functional projects involving stakeholders from Skywards, Marketing, Ecommerce, Enterprise Analytics, Commercial, Revenue Management, and IT.
- Implement solutions to facilitate tactical channel switch, in collaboration with Regional E-Commerce teams, Retail & Contact Centre, Revenue Management.
- Expand Always-On tactics scope to retain Skywards distinction for delivering insights-driven industry-first member experiences on digital channels.
- Leverage ML model outputs for optimization of loyalty mechanics by assessing relevance of incentives/rewards to customize/adjust program rules, regularly testing & iterating experiences to maximize ROI and deliver value to members.
- Accountable for key EK/FZ Skywards commercial quantitative data requirements, enhancements, and reporting output.
- Degree or Honours (12+3 or equivalent) in Commerce/Marketing/Economics or a related field.
- Must have 5+ years in airline management, loyalty marketing programmes and digital loyalty platforms, e-commerce. Project management experience of leading loyalty projects.
- Track record of delivering outputs and targets in a fast-paced environment.
- Self-reliant and driven to achieve goals, with strong organisational skills.
- Demonstrated ability to use initiative and apply creative ideas within a corporate environment.
- Exceptional communication and presentation skills.
- Strong attention to detail and comfortable participating in technical conversations.
- Ability to plan and deliver outcomes on the basis of priority and effective management of time.
- Track record of successful project management and collaborative problem-solving.
- Excellent data and analytical skills with competence in standard BI tools an advantage.
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