Digital Marketing Specialist
3 weeks ago
Role Summary: The Paramount Hotel is seeking a highly skilled Digital Marketing Specialist to support the Senior Digital Marketing Manager in executing digital marketing strategies and managing social media platforms. This role involves creating and curating content, monitoring digital channels, analyzing performance metrics, and ensuring a cohesive online presence for the hotel across various digital channels.
Key Responsibilities:
- Social Media Management: Develop, implement, and manage social media strategies to enhance brand presence and engagement across platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok. Create and curate compelling content for social media channels, including posts, images, videos, and stories that align with the hotel's brand voice and objectives.
- Digital Marketing Support: Assist in the execution of digital marketing campaigns, including email marketing, pay-per-click (PPC) advertising, and online promotions. Help manage and optimize digital marketing tools and platforms, including Google Ads, email marketing software, and website analytics.
- Content Creation & Management: Responsible for creating regular high-quality content in-house to support social media calendars. Collaborate with the creative team/external videographers and photographers to develop trendy, creative, engaging, and high-quality digital content that supports marketing goals and drives user engagement.
- Performance Monitoring & Reporting: Monitor and analyze social media and digital marketing performance metrics using tools like Google Analytics, Facebook Insights, and other analytics platforms. Prepare regular reports on digital campaign effectiveness, social media engagement, and other key performance indicators (KPIs).
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