Digital Marketing Specialist
3 days ago
Job Title: Digital Marketing Specialist
Job Summary: We are seeking a highly skilled Digital Marketing Specialist to join our team at Talent Pal. The ideal candidate will have a strong background in SEO and PPC campaign management, with expertise in Google Ads, Meta Ads, and other platforms.
Key Responsibilities:
- Develop and execute SEO and PPC campaigns to boost organic traffic, generate leads, and drive sales.
- Establish link building strategies and set up conversion tracking to evaluate customer activity on our digital platforms.
- Create, deploy, and analyze the performance of our paid ads to maximize traffic and optimize conversion rates.
- Analyze SEO and PPC campaign performance using performance metrics and analytical tools to suggest improvements for future campaigns.
- Work with the content and marketing team to create engaging content based on the best SEO practices.
- Compile and analyze data for all ongoing campaigns to prepare monthly progress reports for the Marketing Manager.
- Stay up-to-date with the best SEO and PPC practices to identify new ways for creating more efficient campaigns.
Requirements:
- Degree in Marketing Communications, Computer Engineering, or any related field.
- At least 4 years of experience with SEO, PPC, and social media marketing.
- Experience with keyword research and analytical tools such as Ahrefs, SEMRush, Google Search Console, and Google Analytics.
- Expertise in A/B and multivariate testing.
- Proven experience with paid ad campaigns and promotions on social media.
- Excellent communication and interpersonal skills.
Experience:
- Digital Marketing Agency: 3 years.
- SEO and Content Writing: 3 years.
- PPC Campaign Management: 3 years.
- Email and Content Marketing: 3 years.
- Google Ads: 2 years.
- Inbound Marketing: 2 years.
License/Certification:
- Inbound Marketing (Required) Hubspot.
- Google Ads (Required) Google.
- Meta Ads (Required) Meta.
- SEO (Required).
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