Digital Marketing Specialist

3 days ago


Dubai, Dubai, United Arab Emirates Talent Pal Full time

Job Title: Digital Marketing Specialist

Job Summary: We are seeking a highly skilled Digital Marketing Specialist to join our team at Talent Pal. The ideal candidate will have a strong background in SEO and PPC campaign management, with expertise in Google Ads, Meta Ads, and other platforms.

Key Responsibilities:

  • Develop and execute SEO and PPC campaigns to boost organic traffic, generate leads, and drive sales.
  • Establish link building strategies and set up conversion tracking to evaluate customer activity on our digital platforms.
  • Create, deploy, and analyze the performance of our paid ads to maximize traffic and optimize conversion rates.
  • Analyze SEO and PPC campaign performance using performance metrics and analytical tools to suggest improvements for future campaigns.
  • Work with the content and marketing team to create engaging content based on the best SEO practices.
  • Compile and analyze data for all ongoing campaigns to prepare monthly progress reports for the Marketing Manager.
  • Stay up-to-date with the best SEO and PPC practices to identify new ways for creating more efficient campaigns.

Requirements:

  • Degree in Marketing Communications, Computer Engineering, or any related field.
  • At least 4 years of experience with SEO, PPC, and social media marketing.
  • Experience with keyword research and analytical tools such as Ahrefs, SEMRush, Google Search Console, and Google Analytics.
  • Expertise in A/B and multivariate testing.
  • Proven experience with paid ad campaigns and promotions on social media.
  • Excellent communication and interpersonal skills.

Experience:

  • Digital Marketing Agency: 3 years.
  • SEO and Content Writing: 3 years.
  • PPC Campaign Management: 3 years.
  • Email and Content Marketing: 3 years.
  • Google Ads: 2 years.
  • Inbound Marketing: 2 years.

License/Certification:

  • Inbound Marketing (Required) Hubspot.
  • Google Ads (Required) Google.
  • Meta Ads (Required) Meta.
  • SEO (Required).


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