Digital Marketing Brand Growth Specialist

2 weeks ago

Dubai, Dubai, United Arab Emirates Pupilar Full time
Job Description

Job Title: Junior Digital Marketing Brand Growth Associate

Location: Dubai, United Arab Emirates

Job Type: Full-time

Salary: AED 2000 (Base) + Commissions

Job Summary

We are seeking a highly motivated and experienced Junior Digital Marketing Brand Growth Associate to join our team at Pupilar. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth.

Key Responsibilities
  1. Strategy Development: Develop and execute strategic plans to drive brand awareness, customer acquisition, and revenue growth.
  2. Content Creation: Create high-quality and engaging content across various platforms, including social media, videos, blog posts, and more.
  3. Audience Research: Conduct research to understand target audiences, industry trends, and competitors to inform content strategies.
  4. Editorial Planning: Develop and maintain an editorial calendar to ensure consistent and timely content production.
  5. SEO & Digital Optimization: Optimize content to improve organic visibility and drive traffic, and develop digital marketing strategies to enhance brand visibility, engagement, and lead generation.
  6. Multi-Channel Marketing: Implement content across multiple channels, considering the unique characteristics of each platform, and support social media management efforts.
  7. Strong Brand Messaging: Ensure that all content aligns with the brand voice, messaging, and positioning, and conduct market research and competitive analysis to identify opportunities for brand expansion and differentiation.
  8. Innovative Campaign Development: Collaborate with cross-functional teams to develop integrated marketing campaigns that leverage content effectively.
  9. Analytics and Reporting: Monitor and analyze content performance metrics to measure the success of campaigns and adjust strategies accordingly.
  10. Social Media Content: Integrate content seamlessly into social media strategies, ensuring consistency, engagement, and brand growth.
  11. Thought Leadership: Position the brand as a thought leader in the industry through insightful and valuable content.
  12. Captivating Video Production: Conceptualize and produce video content, ranging from short clips to longer-form videos.
  13. Email Marketing: Incorporate content into email marketing campaigns, newsletters, and drip campaigns.
  14. Collaboration: Work closely with directors, graphic designers, video editors, and other content creators to bring ideas to life.
  15. A/B Testing: Conduct A/B testing on different types of content, posting times, and ad creatives, and use results to refine and optimize digital media strategies.
  16. Content Distribution: Develop strategies for content distribution, including outreach partnerships and influencer collaborations.
  17. Customer Engagement: Foster engagement with the target audience through interactive content, community, and other strategies.
  18. Budget Management: Monitor and report on campaign performance KPIs and ROI metrics, and use insights to iterate and optimize marketing strategies.
  19. Trend Analysis & Continuous Learning: Stay up-to-date with the latest marketing tools, technologies, and trends, and implement innovative approaches.
Benefits

We offer a range of benefits to our employees, including:

  • Flexibility and Adaptability: We value team members who are versatile and adaptable, and who can pivot quickly in response to market shifts, new opportunities, or unexpected challenges.
  • Hands-On Learning: Working across different functions gives you a broader perspective and a deeper understanding of how the industry operates, and enhances your skills and makes you a more valuable team member.
  • Impact: Your role diversity allows you to directly impact and contribute to different aspects of our startup's growth and success, and you'll see the results of your efforts more directly.
  • Personal Growth: We believe that by challenging you with a variety of responsibilities, you'll have the chance to learn, grow, and develop skills that can benefit your career in the long run, and become a well-rounded professional.

Remote Work: No

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