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Digital Marketing Specialist

2 months ago

Dubai, Dubai, United Arab Emirates Pupilar Full time
About the Role

We are seeking a highly skilled and motivated Digital Marketing Specialist to join our team at Pupilar. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive social media strategies aligned with our project-based marketing goals.

Key Responsibilities
  1. Project Coordination

Develop and execute a social media strategy that aligns with our marketing goals, including defining target audiences, key messages, and content themes.

Content Creation and Curation

Create engaging and shareable content across various platforms, including videos, podcasts, webinars, and interactive experiences.

Social Media Calendar Management

Plan and schedule content in advance using a content calendar, ensuring a consistent posting schedule and timely response to current events.

Community Engagement

Foster and build a community around our brand on social media platforms, responding to comments, messages, and mentions in a timely and engaging manner.

Social Listening

Monitor social media channels for brand mentions, industry trends, and competitor activities, using social listening tools to gain insights and respond appropriately.

Analytics and Reporting

Track and analyze key performance metrics to measure the success of social media campaigns, providing regular reports to showcase results and insights.

Social Advertising

Execute paid social media advertising campaigns, generating leads and optimizing ad performance based on data analysis.

Influencer Collaboration

Manage influencer partnerships and campaigns, leveraging their reach and credibility to promote our brand.

Digital Lead Generation

Assist in developing and implementing digital marketing strategies to enhance brand visibility, engagement, and lead generation across various digital channels.

Trend Analysis

Stay abreast of social media trends and algorithm changes, adapting our strategies to maintain relevance and stay ahead of the competition.

Collaboration with Other Departments

Work closely with marketing, public relations, and customer service teams to ensure consistent messaging and cross-functional campaign collaboration.

Platform Management

Stay knowledgeable about the features and algorithms of various social media platforms, optimizing content for each platform and experimenting with different formats.

Brand Advocacy

Encourage and facilitate user-generated content that promotes brand advocacy, identifying and engaging with brand enthusiasts.

A/B Testing

Conduct A/B testing on different types of content, posting times, and ad creatives, using results to refine and optimize social media strategies.

Budget Management

Manage social media marketing budgets effectively, ensuring efficient allocation of resources and maximizing ROI.

Training and Education

Stay updated on industry best practices and share knowledge with the team, ensuring we remain at the forefront of digital marketing innovation.

About Pupilar

Pupilar is a dynamic and agile startup that values flexibility, adaptability, and innovation. As a member of our team, you will have the opportunity to work on a wide range of projects, develop your skills, and contribute to our growth and success.

We offer a unique and challenging work environment that fosters personal growth, collaboration, and creativity. If you are a motivated and talented individual who is passionate about digital marketing, we encourage you to apply for this exciting opportunity.