Digital Marketing Brand Growth Specialist

6 days ago

Dubai, Dubai, United Arab Emirates Pupilar Full time
About the Role

We are seeking a highly skilled Digital Marketing Brand Growth Specialist to join our team at Pupilar. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.

Key Responsibilities
  1. Strategy Development: Develop and execute strategic plans to drive brand awareness, customer acquisition, and revenue growth.
  2. Content Creation: Create high-quality and engaging content across various platforms, including social media, videos, blog posts, and more.
  3. Audience Research: Conduct research to understand target audiences, industry trends, and competitors to inform content strategies.
  4. Editorial Planning: Develop and maintain an editorial calendar to ensure consistent and timely content production.
  5. SEO & Digital Optimization: Optimize content to improve organic visibility and drive traffic, and develop and implement digital marketing strategies to enhance brand visibility, engagement, and lead generation.
  6. Multi-Channel Marketing: Implement content across multiple channels, considering the unique characteristics of each platform, and support social media management efforts, including content scheduling, community engagement, and performance tracking.
  7. Strong Brand Messaging: Ensure that all content aligns with the brand voice, messaging, and positioning, and conduct market research and competitive analysis to identify opportunities for brand expansion and differentiation.
  8. Innovative Campaign Development: Collaborate with cross-functional teams to develop integrated marketing campaigns that leverage content effectively.
  9. Analytics and Reporting: Monitor and analyze content performance metrics to measure the success of campaigns and adjust strategies accordingly.
  10. Social Media Content: Integrate content seamlessly into social media strategies, ensuring consistency, engagement, and brand growth.
  11. Thought Leadership: Position the brand as a thought leader in the industry through insightful and valuable content.
  12. Captivating Video Production: Conceptualize and produce video content, ranging from short clips to longer-form videos.
  13. Email Marketing: Incorporate content into email marketing campaigns, newsletters, and drip campaigns.
  14. Collaboration: Work closely with directors, graphic designers, video editors, and other content creators to bring ideas to life.
  15. A/B Testing: Conduct A/B testing on different types of content, posting times, and ad creatives, and use results to refine and optimize digital media strategies.
  16. Content Distribution: Develop strategies for content distribution, including outreach partnerships, and influencer collaborations.
  17. Customer Engagement: Foster engagement with the target audience through interactive content, community, and other strategies.
  18. Budget Management: Monitor and report on campaign performance KPIs and ROI metrics, and use insights to iterate and optimize marketing strategies.
  19. Trend Analysis & Continuous Learning: Stay up-to-date with the latest marketing tools, technologies, and trends, and implement innovative approaches.
About Pupilar

Pupilar is a dynamic and innovative company that values flexibility, adaptability, and continuous learning. As a member of our team, you will have the opportunity to work on a variety of projects, develop new skills, and contribute to the growth and success of our company.

We offer a range of benefits, including:

  • Flexibility and Adaptability: We encourage our team members to be versatile and adaptable, and to pivot quickly in response to market shifts, new opportunities, or unexpected challenges.
  • Hands-On Learning: We believe that hands-on experience is essential for professional growth and development, and we offer a range of opportunities for our team members to learn and grow.
  • Impact: As a member of our team, you will have the opportunity to directly impact and contribute to different aspects of our company's growth and success.
  • Personal Growth: We believe that challenging our team members with a variety of responsibilities is essential for personal growth and development, and we offer a range of opportunities for our team members to learn and grow.

Remote Work: No

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