Personalization and Marketing Specialist

3 days ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Miral Destinations Full time

The Destination Experience Leader will be responsible for managing the strategic planning, development, and execution of CRM campaigns and initiatives at Miral Destinations. This role involves coordinating with key departments to maintain consistency across initiatives and executing campaign development, automation, and reporting across all digital touchpoints.

Key Responsibilities
  • Develop and implement CRM strategies to drive personalization, acquisition, engagement, retention, and guest loyalty through targeted multi-channel campaigns.
  • Manage digital communication initiatives to foster customer engagement, maintain brand consistency, and enhance customer experience.
  • Ensure compliance with data protection laws and regulations.
Qualifications
  • Educated to degree level or equivalent in Information Technology, Business Administration, Tourism, or equivalent.
  • Professional proficiency in using platforms such as Adobe suite, campaign management systems (e.g., Emarsys, Sales Force Exact Target, Adobe Campaign, etc.).
  • Minimum 1-3 years' previous customer service experience across relevant CRM disciplines, ideally customer service, tourism, marketing, project management, online, research, and analysis.


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