Strategic Lead, Customer Engagement

3 weeks ago

Dubai, Dubai, United Arab Emirates Biogen, Inc. Full time
Job Description

Job Title: Senior Manager, Multichannel Excellence

Job Summary:

We are seeking a highly experienced Senior Manager, Multichannel Excellence to join our team at Biogen, Inc. As a key member of our organization, you will be responsible for developing and executing a comprehensive multichannel customer engagement strategy that drives business growth and customer satisfaction.

Key Responsibilities:

  • Develop and Execute Multichannel Strategy: Develop and execute a multichannel customer engagement strategy that aligns with our business objectives and drives customer satisfaction.
  • Lead Cross-Functional Teams: Lead cross-functional teams to develop and implement multichannel programs that enhance our overall customer engagement strategy.
  • Manage Budget and Resources: Manage budget and resources to ensure timely delivery of projects and tasks within budget and at best possible quality.
  • Provide Subject Matter Expertise: Provide subject matter expertise in defining and driving the customer engagement strategy for a specified function (Medical, Marketing, External Affairs) as part of a unified customer experience platform.
  • Drive Digital Transformation: Drive adaptation and implementation of multichannel tactics across the affiliate (emailers, webinars support, Customer experience, website, etc).
  • Stakeholder Engagement: Support brand planning to ensure digital priorities alignment with brand priorities and work in close partnership with legal and compliance to ensure the adequate management of contents and tools.
  • Operational Excellence: Define KPI reports concerning multichannel activities, monitor those, analyze, draw conclusions, and recommend actions.

Requirements:

  • 10+ Years Experience: 10+ years of experience in the pharmaceutical industry in brand management, sales, and/or digital marketing with a minimum of 3 years digital marketing experience or in a similar role.
  • Fluent English: Fluent English (oral and written) required; Arabic is a plus.
  • Marketing Automation: Marketing automation experience with Sales Force Marketing Cloud (SFMC / ExactTarget) and/or Adobe Campaign platforms.
  • Tools and Technologies: Knowledge of tools such as CANVA, Hootsuite, Brandwatch, Piano, etc.
  • Education: Bachelor's Degree Required - Marketing, Digital Marketing or MBA Preferred.

Why Biogen?

We are a global team with a commitment to excellence and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

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