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Brand Marketing Strategist
2 months ago
- Market Analysis: Conduct thorough research on consumer behavior, market trends, and competitor activity to inform strategic decisions.
- Budgeting and Planning: Establish and manage budgets, performance specifications, and sales estimates to drive business growth.
- Marketing Strategy Development: Create and implement marketing initiatives that resonate with the target market, including campaigns, events, sponsorships, and corporate social responsibility programs.
- Brand Management: Develop and execute strategies to build brand awareness, increase brand value, and drive profitability.
- Product Sales and Market Share: Identify opportunities to increase product sales and market share through targeted marketing efforts.
- Performance Measurement: Track and report on campaign performance, assessing key performance indicators (KPIs) and return on investment (ROI).
- Team Collaboration: Work closely with cross-functional teams, including marketing, creative, legal, and other departments to ensure alignment and effective execution.
- Marketing Materials Production: Oversee the creation of advertisements, promotional materials, and mail campaigns to support marketing initiatives.
- Brand Alignment: Ensure that marketing activities are aligned with the company's brand and values.