Digital Marketing Strategist

4 days ago


Sharjah, Sharjah, United Arab Emirates Talent Pal Full time

Job Overview:

Talent Pal is seeking a highly skilled Digital Marketing Strategist to lead our SEO efforts. The ideal candidate will have a strong understanding of search engine optimization techniques, strategies, and best practices to increase website visibility and drive organic traffic.

Key Responsibilities:

  • SEO Strategy Development:
  • Develop, implement, and manage SEO strategies to improve organic search rankings and drive organic traffic.
  • Conduct keyword research and identify opportunities for content optimization and creation.
  • Analyze competitors and identify opportunities to improve our SEO performance.
  • On-Page SEO:
  • Optimize website content, including meta titles, descriptions, headers, and image alt texts.
  • Ensure proper use of keywords and SEO best practices in all content.
  • Improve website structure, internal linking, and navigation to enhance user experience and SEO performance.
  • Off-Page SEO:
  • Develop and execute link building strategies to increase domain authority and referral traffic.
  • Monitor and manage backlinks, ensuring the acquisition of high-quality links.
  • Collaborate with PR and content teams to promote content and build relationships with industry influencers.
  • Technical SEO:
  • Conduct regular website audits to identify technical SEO issues and recommend solutions.
  • Work with web developers to implement technical SEO improvements, including page speed optimization, mobile responsiveness, and structured data markup.
  • Monitor and fix crawl errors, broken links, and other technical issues that may impact SEO.
  • Analytics and Reporting:
  • Monitor and analyze website performance using SEO tools, such as Google Analytics, Google Search Console, and other SEO software.
  • Track key SEO metrics, including organic traffic, keyword rankings, conversion rates, and more.
  • Prepare regular reports on SEO performance and present findings to stakeholders.
  • Content Collaboration:
  • Work closely with content creators to develop SEO-friendly content strategies.
  • Provide guidelines and recommendations for optimizing content to improve search engine visibility.
  • Ensure content aligns with SEO strategies and contributes to overall marketing goals.
  • Stay Up-to-Date:
  • Keep abreast of the latest SEO trends, algorithm updates, and industry changes.
  • Experiment with new SEO techniques and strategies to stay ahead of the competition.
  • Continuously learn and improve SEO skills and knowledge.

Qualifications:

  • Bachelor's degree in Marketing Communications or a related field (or equivalent experience).
  • Proven experience as an SEO Specialist or similar role.
  • Strong understanding of SEO principles, search engine algorithms, and ranking factors.
  • Proficiency in SEO tools, such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
  • Experience with website analysis using various analytics tools.
  • Knowledge of HTML, CSS, and JavaScript is a plus.
  • Excellent analytical, problem-solving, and communication skills.
  • Ability to work independently and as part of a team.
  • Detail-oriented with strong organizational and time management skills.

Preferred Qualifications:

  • Experience with e-commerce SEO.
  • Knowledge of content management systems (CMS) such as WordPress.
  • Familiarity with social media platforms and their impact on SEO.
  • Certification in SEO or digital marketing.

Job Type: Full-time, Permanent

Salary: AED 3,000.00 - AED 5,000.00 per month

Experience:

  • SEO: 3 years (Required)
  • UAE: 1 year (Required)

Application Deadline: 31/08/2024



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