Digital Marketing Strategist
4 days ago
Job Overview:
Talent Pal is seeking a highly skilled Digital Marketing Strategist to lead our SEO efforts. The ideal candidate will have a strong understanding of search engine optimization techniques, strategies, and best practices to increase website visibility and drive organic traffic.
Key Responsibilities:
- SEO Strategy Development:
- Develop, implement, and manage SEO strategies to improve organic search rankings and drive organic traffic.
- Conduct keyword research and identify opportunities for content optimization and creation.
- Analyze competitors and identify opportunities to improve our SEO performance.
- On-Page SEO:
- Optimize website content, including meta titles, descriptions, headers, and image alt texts.
- Ensure proper use of keywords and SEO best practices in all content.
- Improve website structure, internal linking, and navigation to enhance user experience and SEO performance.
- Off-Page SEO:
- Develop and execute link building strategies to increase domain authority and referral traffic.
- Monitor and manage backlinks, ensuring the acquisition of high-quality links.
- Collaborate with PR and content teams to promote content and build relationships with industry influencers.
- Technical SEO:
- Conduct regular website audits to identify technical SEO issues and recommend solutions.
- Work with web developers to implement technical SEO improvements, including page speed optimization, mobile responsiveness, and structured data markup.
- Monitor and fix crawl errors, broken links, and other technical issues that may impact SEO.
- Analytics and Reporting:
- Monitor and analyze website performance using SEO tools, such as Google Analytics, Google Search Console, and other SEO software.
- Track key SEO metrics, including organic traffic, keyword rankings, conversion rates, and more.
- Prepare regular reports on SEO performance and present findings to stakeholders.
- Content Collaboration:
- Work closely with content creators to develop SEO-friendly content strategies.
- Provide guidelines and recommendations for optimizing content to improve search engine visibility.
- Ensure content aligns with SEO strategies and contributes to overall marketing goals.
- Stay Up-to-Date:
- Keep abreast of the latest SEO trends, algorithm updates, and industry changes.
- Experiment with new SEO techniques and strategies to stay ahead of the competition.
- Continuously learn and improve SEO skills and knowledge.
Qualifications:
- Bachelor's degree in Marketing Communications or a related field (or equivalent experience).
- Proven experience as an SEO Specialist or similar role.
- Strong understanding of SEO principles, search engine algorithms, and ranking factors.
- Proficiency in SEO tools, such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
- Experience with website analysis using various analytics tools.
- Knowledge of HTML, CSS, and JavaScript is a plus.
- Excellent analytical, problem-solving, and communication skills.
- Ability to work independently and as part of a team.
- Detail-oriented with strong organizational and time management skills.
Preferred Qualifications:
- Experience with e-commerce SEO.
- Knowledge of content management systems (CMS) such as WordPress.
- Familiarity with social media platforms and their impact on SEO.
- Certification in SEO or digital marketing.
Job Type: Full-time, Permanent
Salary: AED 3,000.00 - AED 5,000.00 per month
Experience:
- SEO: 3 years (Required)
- UAE: 1 year (Required)
Application Deadline: 31/08/2024
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