Marketing Strategist
4 days ago
At Talent Pal, we're seeking a highly skilled Marketing Specialist to drive our marketing efforts forward. As a key member of our team, you'll be responsible for developing and implementing comprehensive marketing strategies that align with our business objectives across digital and offline platforms.
Key Responsibilities:
• Develop and enhance our website experience by driving product merchandising strategies, optimizing category navigation, bundling products, managing promotions, and curating user-generated content (UGC) and product reviews.
• Oversee and manage the end-to-end operations of the website, leveraging data analytics to refine and improve the site's performance.
• Create and implement marketing strategies for new and existing products across digital and offline channels, ensuring regional and local alignment.
• Work closely with cross-functional teams to translate the overarching marketing strategy into executable initiatives across multiple platforms.
• Develop and manage organic social media strategies for platforms including Instagram, Facebook, TikTok, Twitter, YouTube, LinkedIn, and Pinterest.
• Establish and manage partnerships within influencers, collaborators, and brands to promote product launches and increase brand awareness.
• Design and execute multi-platform, large-scale marketing campaigns aimed at promoting the brand and its new product lines.
• Collaborate with internal teams to create retail marketing strategies that are actionable and tailored to local markets.
• Develop and manage budgets for marketing projects, ensuring all initiatives meet business objectives and key performance indicators (KPIs).
• Monitor and report on budget performance, providing recommendations for optimizing spend.
• Conduct a thorough analysis of the competitive landscape and consumer trends, utilizing insights to inform marketing decisions.
• Stay current with industry trends and consumer behavior to identify new opportunities for marketing growth.
Requirements:
• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of experience in marketing, preferably in e-commerce, retail, or a similar environment.
• Strong understanding of digital marketing, including SEO, PPC, social media, email marketing, and web analytics.
• Excellent project management and organizational skills, with the ability to manage multiple priorities.
• Proficient in marketing analytics tools and platforms (Google Analytics, SEMrush, etc.).
• Experience managing marketing budgets and delivering ROI-driven results.
• Strong interpersonal and communication skills, with a collaborative mindset.
About the Company:
Talent Pal is a leading soft furnishing company in the Middle East, with a diversified portfolio of products for household, medical, and hospitality industries. We have 20 years of expertise in the production and marketing of international brands, and our licensing rights with worldwide companies prove that our products meet international standards, which is the key to our success.
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