Channel Growth and Development Lead

1 week ago


Dubai, Dubai, United Arab Emirates WekaIO Full time

We are looking for a skilled Channel Sales professional to drive our channel sales strategy and develop strategic partnerships with value-added resellers (VAR) and cloud systems integrator (SI) partners.

About the Position:
  • This role will be responsible for developing and executing the channel sales strategy in alignment with our overall sales objectives, focusing on value-added resellers (VAR) and cloud systems integrator (SI) partners.
  • The ideal candidate will have a proven track record of success in channel sales within the enterprise software and cloud industry, with a strong understanding of enterprise software solutions, cloud technologies, and associated partner ecosystems.
  • This person will establish and nurture strong relationships with channel partners to drive mutual business growth and achieve sales targets, collaborating with internal cross-functional teams to align channel activities with overall business objectives.
Main Responsibilities:
  • Developing and executing the channel sales strategy in alignment with the company's overall sales objectives.
  • Identifying, recruiting, and onboarding new channel partners, including VARs, OEM and cloud service SI's.
  • Establishing and nurturing strong relationships with channel partners to drive mutual business growth and achieve sales targets.
  • Collaborating with partners to develop joint marketing and sales programs, including demand generation campaigns, partner events, and co-selling initiatives.
  • Providing training, enablement, and ongoing support to partners to ensure they have the necessary knowledge and resources to effectively sell and support our software and cloud solutions.
  • Monitoring and analyzing channel sales performance, partner pipeline, and market trends to identify areas for improvement and recommend strategic actions.


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