Product Marketing Manager, B2C

2 weeks ago


Dubai, Dubai, United Arab Emirates Tabby Full time
About the Role

We're seeking a highly skilled Product Marketing Manager, B2C to drive the go-to-market strategy for our shopper-focused products and features. As a key member of our Product Marketing team, you will work closely with cross-functional teams to shape the product, drive launch, and grow product adoption post-launch.

Key Responsibilities
  1. Customer Insights: Foster a deep understanding of our users and customers, and help evangelize that understanding with leadership and partner teams.
  2. Product Messaging: Create compelling product messaging, positioning, and narratives with Product and Marketing teams.
  3. Go-to-Market Strategy: Drive the go-to-market strategy for our shopper-focused products and features.
  4. Content Creation: Take complex ideas and distill them into concise, easy-to-understand and compelling assets.
  5. Launch and Growth: Work with Design, Marketing, and Product teams to craft launch and explainer videos, landing pages, marketing campaigns, CRM messaging, and how-tos to educate and engage shoppers.
  6. Experimentation: Ideate, prioritize, and execute experiments with partners, Marketing, and Product teams to drive product growth.
  7. Product Advocacy: Become the product advocate and spokesperson, including internal education, presentations, and developing a clear product narrative.
  8. Market Research: Design and execute market research studies to gain critical insight into customer attitudes and behavior.
  9. Competitor Analysis: Monitor competitors, industry shifts, emerging markets, and the overall category to drive future growth and synthesize findings across the Marketing and Product teams.
  10. Metrics and Reporting: Develop and report on product marketing success metrics for all programs.
Requirements
  1. 3-5 years of experience in product marketing or growth at a fast-growing technology company, preferably in finance or banking.
  2. Clear case studies of products or brands you've launched covering positioning, messaging, educational assets, and results.
  3. Energized by working cross-functionally with technical and commercial teams.
  4. Ability to create complex project plans, get buy-in, and collaborate with teams to meet timelines.
  5. Data-informed and have strong analytical capability and the ability to distinguish between signal and noise to make decisions.
  6. Professionally write in English; bonus points for Arabic.


  • Dubai, Dubai, United Arab Emirates Tabby Full time

    About the RoleWe're seeking a highly skilled Product Marketing Manager, B2C to join our team at Tabby. As a key member of our Product Marketing team, you will be responsible for driving the go-to-market strategy for our shopper-focused products and features.Key ResponsibilitiesCustomer Insights: Foster a deep understanding of our users and customers, and...


  • Dubai, Dubai, United Arab Emirates Hoxton Wealth Full time

    About the RoleHoxton Wealth is a pioneering private wealth advisory business, serving international investors and expatriates worldwide. We're at the forefront of developing a cutting-edge wealth management app, equipped with innovative tools like net worth tracking and a suite of free financial tools. As we continue to grow, we're seeking a talented and...


  • Dubai, Dubai, United Arab Emirates Hoxton Capital Management Full time

    About the RoleHoxton Capital Management, a leading private wealth advisory business, is seeking a seasoned Product Marketing Manager to drive the success of our cutting-edge wealth management app. As a key member of our team, you will be responsible for developing and executing a comprehensive product marketing strategy that showcases our app's innovative...


  • Dubai, Dubai, United Arab Emirates Hoxton Wealth Full time

    About Hoxton WealthHoxton Wealth is a private wealth advisory business that serves international investors and expatriates worldwide. We're at the forefront of developing a cutting-edge wealth management app equipped with powerful tools like net worth tracking and a suite of free financial tools.Job DescriptionWe're seeking a talented and experienced Product...


  • Dubai, Dubai, United Arab Emirates Hoxton Wealth Full time

    About Hoxton WealthHoxton Wealth is a leading wealth management firm, offering innovative solutions to international investors and expatriates worldwide. Our mission is to provide expert financial guidance, making wealth management accessible and manageable for everyone.The RoleWe are seeking a dynamic Product Manager with experience in B2C environments and...

  • Product Director

    5 hours ago


    Dubai, Dubai, United Arab Emirates Hoxton Wealth Full time

    Product Manager at Hoxton WealthHoxton Wealth is a leading wealth management firm, offering innovative solutions to international investors and expatriates worldwide. Our mission is to demystify wealth management, making it accessible and manageable for everyone.The RoleWe are seeking a dynamic Product Manager with experience in B2C environments and a...


  • Dubai, Dubai, United Arab Emirates TALABAT Full time

    About the RoleWe are seeking a highly skilled Product Marketing Manager to join our team at TALABAT. As a key member of our marketing team, you will be responsible for developing and executing go-to-market strategies for our products.Key ResponsibilitiesProduct Launch Planning: Collaborate with cross-functional teams to plan and execute successful product...


  • Dubai, Dubai, United Arab Emirates Meta Full time

    About the RoleWe're seeking an experienced Product Marketing Manager to join our growing product marketing team at Meta, supporting our global audience. As a Product Marketing Manager, you will help grow products used by billions of people and businesses worldwide across our apps, including Facebook, Instagram, WhatsApp, Threads, and Reality Labs. You will...


  • Dubai, Dubai, United Arab Emirates CHARTERHOUSE MIDDLE EAST Full time

    Job Title: Sales Marketing ManagerAbout the Role:We are seeking a highly experienced and commercially focused senior marketing professional to join our team at Charterhouse Middle East. As a Sales Marketing Manager, you will be responsible for managing and executing successful B2C consumer campaigns, driving business growth and revenue.Key...


  • Dubai, Dubai, United Arab Emirates ManpowerGroup Middle East Full time

    About the RoleWe are seeking a highly skilled Marketing & Product Management professional to join our team at ManpowerGroup Middle East. As an Assistant Manager - Marketing & Product Management, you will play a key role in developing and executing our product and marketing strategies to drive business growth.Key ResponsibilitiesProduct Strategy...


  • Dubai, Dubai, United Arab Emirates Asterix Communications Full time

    About Asterix CommunicationsAsterix Communications is a leading e-commerce company specializing in premium quality meal plans for corporate and retail customers.Job SummaryWe are seeking a highly experienced Senior Brand Development Manager to join our Dubai head office. The successful candidate will be responsible for developing and executing successful...


  • Dubai, Dubai, United Arab Emirates Imfluence Digital Marketing L.L.C. Full time

    About the RoleWe are seeking a highly skilled Content Production Specialist to join our team at Imfluence Digital Marketing L.L.C.The ideal candidate will have a strong background in video production and a proven track record of managing complex projects from concept to completion.Responsibilities will include collaborating with the content manager, creative...


  • Dubai, Dubai, United Arab Emirates HansaWorld Full time

    Product Manager for Russian MarketYou will be the key liaison between our business and technology teams, leveraging your strategic, marketing, and IT expertise to drive the successful launch of our product in the Russian market.We are seeking a highly skilled and experienced Product Manager to join our team. As a Product Manager, you will be responsible for...

  • Marketing Manager

    6 days ago


    Dubai, Dubai, United Arab Emirates Plusgrade Inc. Full time

    About the RoleWe are seeking a highly motivated and experienced Partner Marketing Manager to join our team at Plusgrade Inc. This is a unique opportunity to drive growth and innovation in our partnerships.Key ResponsibilitiesDevelop a deep understanding of our complex product offering and partners' business objectives to create tailored marketing...


  • Dubai, Dubai, United Arab Emirates HansaWorld Full time

    Product Manager for Arabic MarketYou will be the bridge between business and technology, combining strategy, marketing, and IT skills to launch an amazing product in the Arabic market.As a seasoned professional with experience in business development, quality assurance, or technical roles in IT, you will leverage your communication skills and international...


  • Dubai, Dubai, United Arab Emirates TALABAT Full time

    Product Marketing Role at TALABAT **About the Role** We are seeking a highly skilled Product Marketing professional to join our team at TALABAT. As a Product Marketing Director, you will be responsible for developing and executing go-to-market strategies for our products, working closely with cross-functional teams to drive business growth and customer...


  • Dubai, Dubai, United Arab Emirates Meta Full time

    Product Marketing Manager at MetaWe're seeking a seasoned Product Marketing Manager to drive the growth of our consumer-facing products. As a key member of our product marketing team, you'll be responsible for developing and executing go-to-market strategies that drive awareness, adoption, and long-term engagement.Key Responsibilities:Influence product...


  • Dubai, Dubai, United Arab Emirates Meta Full time

    About the RoleWe're seeking an experienced Product Marketing Manager to join our growing product marketing team at Meta. As a Product Marketing Manager, you will play a critical role in helping grow products used by billions of people and businesses worldwide across our apps, including Facebook, Instagram, WhatsApp, Threads, and Reality Labs.Key...


  • Dubai, Dubai, United Arab Emirates Investsky Full time

    About the RoleWe are seeking a highly skilled and experienced Senior Product Owner to join our team at Investsky. As a key member of our product development team, you will be responsible for driving the end-to-end product development process, from product innovation to deployment and refinement.Key ResponsibilitiesProduct Development: Own the product...


  • Dubai, Dubai, United Arab Emirates Precision Hire Solution Full time

    Overview Responsible for the strategic development and execution of operational plans aimed at enhancing profitability, market presence, and revenue expansion for a specific product line in both immediate and long-term contexts.Key Responsibilities:Primary Duties:Proactively design marketing and promotional initiatives to fulfill product goals and cater to...