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Product Marketing Strategist

2 months ago

Dubai, Dubai, United Arab Emirates Hoxton Wealth Full time
About the Role

Hoxton Wealth is a pioneering private wealth advisory business, serving international investors and expatriates worldwide. We're at the forefront of developing a cutting-edge wealth management app, equipped with innovative tools like net worth tracking and a suite of free financial tools. As we continue to grow, we're seeking a talented and experienced Product Marketing Manager to drive the success of our product.

Key Responsibilities
  • Develop a comprehensive Product Marketing Strategy from inception, shaping the market presence of our wealth management app.
  • Lead the definition and execution of product go-to-market plans, ensuring strategic alignment with company goals.
  • Unpack customer understanding through audience research, ensuring a deep understanding of user motivations and behaviors.
  • Create and execute a playbook for introducing users to new and existing features, utilizing in-app communications, campaigns, and other key communication opportunities to drive retention and engagement.
  • Collaborate closely with cross-functional teams, including product, customer services, marketing, and design, to fuel product adoption, develop go-to-market strategies, and drive successful product launches.
  • Demonstrate adaptability to meet dynamic business requirements, including copywriting, enhancing onboarding conversion rates, devising content strategies, and managing email/push and distribution activities.
  • Establish and maintain relationships with key influencers, partners, and media outlets to increase app awareness and credibility.
Requirements
  • 3 to 6 years of experience in various aspects of marketing, including branding, positioning, targeted outreach, strategy, go-to-market strategy, campaigns, advocacy, events, and communication.
  • Proven ability to work seamlessly with cross-functional teams, including product, user experience, design, marketing, and leadership, to drive product roadmaps, strategy, and execution.
  • Experience in creating and executing innovative strategies and marketing plans that drive awareness, engagement, and product adoption.
  • Strong analytical skills with an eye for actionable, data-driven insights to shape product and marketing strategy.
  • Experience in Consumer Tech, Consumer Goods, Internet, and other B2C industries is preferred.