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Product Marketing Manager

2 months ago

Dubai, Dubai, United Arab Emirates Meta Full time
About the Role

We're seeking an experienced Product Marketing Manager to join our growing product marketing team at Meta, supporting our global audience. As a Product Marketing Manager, you will help grow products used by billions of people and businesses worldwide across our apps, including Facebook, Instagram, WhatsApp, Threads, and Reality Labs. You will drive complex cross-company initiatives and lead inbound and outbound product marketing initiatives.

Key Responsibilities
  • Influencing Product Strategies: Collaborate with research, product, comms, and policy teams to shape product strategies, positioning, and narratives through data-driven insights for target audiences.
  • Go-to-Market Strategies: Develop and execute go-to-market strategies, including goals, metrics for success, asset development, and integrated launch planning with cross-functional partners.
  • Outbound Marketing and Advertising: Partner with brand and integrated marketing teams on outbound marketing and advertising strategies and programs to drive awareness, adoption, and long-term engagement.
  • Complex Problem-Solving: Tackle complex problems with a strategic mindset, creating thoughtful recommendations and action plans for solving those problems.
Requirements
  • 10+ years of full-time experience in Marketing
  • Direct experience in Product Marketing, partnering closely with Product teams
  • Experience with consumer GTM strategies based on consumer-driven insights
  • Experience with consumer-facing product launches and consumer campaigns
  • Experience working with Product, Marketing, Policy, and Communications teams at all levels of management, both internally and externally
  • Experience developing and driving analytically rigorous online and offline marketing campaigns with a variety of internal teams and external stakeholders
  • Experience driving presentations with executives and cross-functional teams
  • Project management experience
Preferred Qualifications
  • Bachelor's Degree in Business, Marketing, or Creative discipline
  • MBA
  • Internet or technology industry experience
  • International experience
  • Copywriting experience