Digital Brand Marketing Manager

3 weeks ago


Dubai, Dubai, United Arab Emirates Talent Pal Full time
Digital Brand Manager Job Description

We are seeking a highly skilled and experienced Digital Brand Manager to join our team at Talent Pal. In this role, you will be responsible for developing and executing comprehensive digital marketing strategies to increase brand awareness, drive online sales, and enhance customer engagement.

Key Responsibilities:

  • Develop, implement, and manage digital marketing campaigns across various channels, including social media, email, SEO, PPC, and content marketing.
  • Monitor and analyze campaign performance, providing insights and recommendations for optimization.
  • Manage and grow social media platforms to enhance brand presence and engagement.
  • Collaborate with influencers and brand ambassadors to create authentic content and increase visibility.
  • Oversee the development and maintenance of the brand's website, ensuring optimal user experience and functionality.
  • Stay up-to-date with digital marketing trends and tools, implementing best practices.
  • Coordinate with the design and product teams to create compelling digital assets (ads, graphics, etc.).
  • Manage the digital marketing budget, ensuring efficient use of resources for maximum ROI.

Requirements:

  • Bachelor's degree in Marketing Communications or a related field.
  • 3 years of experience in digital marketing, preferably in fashion or retail industries.
  • Proven track record in managing successful digital campaigns with measurable results.
  • Strong understanding of SEO, SEM, PPC, social media, email marketing, and analytics tools (Google Analytics, Facebook Ads, etc.) as well as marketplaces such as Amazon.
  • Excellent communication and project management skills.
  • Creative, strategic thinker with a passion for brand growth.

Skills:

  • Google Analytics
  • Search Engine Optimization (SEO)
  • CRM Marketing
  • Social Media Marketing
  • Marketing Strategy

Education and Skills:

  • DEGREE: Bachelor's Degree
  • QUALIFICATIONS: Marketing
  • YEARS OF EXPERIENCE: 3 to 4


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