Digital Marketing Brand Growth Specialist

3 weeks ago

Dubai, Dubai, United Arab Emirates Pupilar Full time
Job Title: Junior Digital Marketing Brand Growth Associate

Job Description:

We are seeking a highly motivated and detail-oriented Junior Digital Marketing Brand Growth Associate to join our team at Pupilar. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth.

Key Responsibilities:

  1. Strategy Development: Develop and execute strategic plans to drive brand awareness, customer acquisition, and revenue growth.
  2. Content Creation: Create high-quality and engaging content across various platforms, including social media, videos, blog posts, and more.
  3. Audience Research: Conduct research to understand target audiences, industry trends, and competitors to inform content strategies.
  4. Editorial Planning: Develop and maintain an editorial calendar to ensure consistent and timely content production.
  5. SEO & Digital Optimization: Optimize content to improve organic visibility and drive traffic, developing and implementing digital marketing strategies to enhance brand visibility, engagement, and lead generation across various digital channels.
  6. Multi-Channel Marketing: Implement content across multiple channels, considering the unique characteristics of each platform, and support social media management efforts, including content scheduling, community engagement, and performance tracking across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  7. Strong Brand Messaging: Ensure that all content aligns with the brand voice, messaging, and positioning, conducting market research and competitive analysis to identify opportunities for brand expansion and differentiation.
  8. Innovative Campaign Development: Collaborate with cross-functional teams to develop integrated marketing campaigns that leverage content effectively.
  9. Analytics and Reporting: Monitor and analyze content performance metrics to measure the success of campaigns and adjust strategies accordingly.
  10. Social Media Content: Integrate content seamlessly into social media strategies, ensuring consistency, engagement, and brand growth.
  11. Thought Leadership: Position the brand as a thought leader in the industry through insightful and valuable content.
  12. Captivating Video Production: Conceptualize and produce video content, ranging from short clips to longer-form videos.
  13. Email Marketing: Incorporate content into email marketing campaigns, newsletters, and drip campaigns.
  14. Collaboration: Work closely with directors, Pupilar community, graphic designers, video editors, and other content creators to bring ideas to life.
  15. A/B Testing: Conduct A/B testing on different types of content, posting times, and ad creatives, using results to refine and optimize digital media strategies.
  16. Content Distribution: Develop strategies for content distribution, including outreach partnerships, and influencer collaborations.
  17. Customer Engagement: Foster engagement with the target audience through interactive content, community, and other strategies.
  18. Budget Management: Monitor and report on campaign performance KPIs and ROI metrics, using insights to iterate and optimize marketing strategies.
  19. Trend Analysis & Continuous Learning: Stay up-to-date with the latest marketing tools, technologies, and trends, implementing innovative approaches.

Benefits at Pupilar:

We offer a dynamic and supportive work environment, with opportunities for growth and development. As a member of our team, you will have the chance to:

  • Work on a variety of projects, developing your skills and expertise.
  • Collaborate with a talented and diverse team of professionals.
  • Contribute to the growth and success of our startup.
  • Enjoy a flexible and adaptable work environment.
  • Participate in ongoing learning and development opportunities.

Remote Work: No

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