Brand Marketing Manager

4 weeks ago


Dubai, Dubai, United Arab Emirates Talent Pal Full time
About the Role

We are seeking a highly skilled Brand and Digital Marketing Manager to join our team in Dubai, UAE. As a key member of our marketing team, you will be responsible for implementing the brand's strategy across channels and communications to achieve business objectives and enhance brand equity.

Key Responsibilities
  • Closely work with the Country Head of Marketing to develop and execute integrated brand marketing campaigns across various channels, including digital, social media, and traditional media.
  • Conduct market research to identify trends, consumer insights, and competitive landscape to inform marketing strategies.
  • Collaborate with cross-functional teams, including trade marketing, business, technology, operations, quality, and product development to ensure brand consistency and alignment.
  • Manage and execute brand marketing campaigns, including social media, influencer marketing, and content creation.
  • Monitor and analyze brand performance metrics and KPIs to provide actionable insights and recommendations.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
  • Minimum of 4 years of experience in brand and digital marketing management within the UAE.
  • F&B experience is a must. QSR / Fast food chain experience is highly preferred.
  • Strong understanding of the F&B market and consumer behavior in UAE.
  • Proven track record in developing and executing successful integrated brand marketing campaigns focused on building brand awareness and engagement across different channels.
  • Proficiency in digital marketing and social media platforms.
  • Proficiency in Microsoft Office Suite and marketing software/tools.
  • Arabic speaker is required.
How to Apply

Send your CV in Word format online.



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