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Head of Brand Engagement and PR Events

3 months ago

Dubai, Dubai, United Arab Emirates Al Tayer Insignia Full time
Role Overview

As the Director of Strategic Partnerships and Events, you will be pivotal in shaping the communication and event strategies for the Al Tayer Insignia portfolio. Your expertise will guide the media interactions, influencer collaborations, and the orchestration of memorable events and experiences.

Key Responsibilities
  • Strategic Development: Spearhead the formulation and execution of comprehensive communication and event strategies tailored for the diverse brands under the ATI umbrella.
  • Partnership Acquisition: Identify and cultivate external collaborations aimed at attracting new clientele, boosting sales, and enhancing brand visibility.
  • Relationship Management: Foster and sustain robust relationships with regional media, influencers, and third-party entities such as malls, hotels, banks, and suppliers.
  • Agency Oversight: Direct press and event agencies to ensure alignment with brand objectives and maximize return on investment.
  • Crisis Communication: Safeguard brand integrity and customer trust through a proactive, customer-focused approach to crisis management.
  • Compliance and Guidelines: Ensure adherence to relevant principal requirements and guidelines across all marketing initiatives within the business unit.
  • Brand Equity Enhancement: Recognize opportunities to strengthen brand equity across all represented brands and provide actionable insights to the Marketing Managers.
  • Competitive Analysis: Analyze competitor activities to inspire and inform strategic planning by portfolio.
  • Stakeholder Coordination: Maintain effective communication with key stakeholders to ensure awareness of upcoming campaigns and initiatives.
  • Performance Reporting: Deliver comprehensive reports to Portfolio Marketing Managers on post-campaign performance, focusing on key performance indicators that drive customer engagement and sentiment.
  • Marketing Strategy Participation: Contribute to the development of the Marketing Strategy for the Business Portfolio, ensuring alignment with the overarching strategic direction of Al Tayer Insignia and its principals.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams to ensure brand strategy and direction are aligned with market needs.