Digital Marketing Strategist
4 weeks ago
Job Title: Ecommerce Search Engine Optimization Specialist
About the Role:
We are seeking a skilled Ecommerce Search Engine Optimization Specialist to lead our SEO strategy with a focus on off-page techniques to boost our website's visibility and organic search results across various search engines. This role requires deep knowledge of SEO best practices and a proven track record of successful off-page SEO strategies in ecommerce.
Key Responsibilities:
- Develop and implement comprehensive off-page SEO strategies to enhance link building and increase the domain authority of our website.
- Identify and pursue quality link building opportunities through collaborations, guest blogging, and other relevant methods.
- Work closely with content creators to guide the creation of SEO-optimized content that supports off-page efforts and drives link acquisition.
- Regularly perform detailed SEO audits on our digital properties to identify areas for improvement and ensure compliance with SEO standards.
- Analyze competitors' SEO activities to identify opportunities for improvement and benchmark our performance.
- Monitor, track, and report on off-page SEO performance metrics using tools such as Google Analytics and Ahrefs to measure effectiveness and ROI.
Requirements:
- Proven SEO expertise with a strong understanding of SEO best practices and a specific focus on off-page techniques.
- Experience with SEO tools such as Ahrefs, SEMrush, Moz, and Google Analytics for backlink analysis and keyword tracking.
- Content marketing knowledge with the ability to collaborate with content teams to produce SEO-driven content.
- Strategic thinking with the capacity to develop long-term SEO strategies that align with business goals.
- Excellent analytical and problem-solving skills to adapt strategies based on data and changing trends.
- Strong communication skills to effectively collaborate with internal teams and external partners.
Job Type: Full-time
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