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Cards Acquisition Strategist

2 months ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Outsized India Private Limited Full time
Job Title: Cards Acquisition Strategist

At Outsized, we connect clients in financial services and management consulting with high-quality independent consultants and boutique firms to execute their key projects.

We are seeking a Cards Acquisition Strategist for one of our clients, a payment consulting firm based in Abu Dhabi.

The ideal candidate will have 10-15 years of experience in acquisition strategies and cross-sell opportunities, with expertise in identifying acquisition prospects, launching digital campaigns, and optimizing acquisition drivers.

Key Responsibilities:
  • Identify acquisition opportunities with a focus on short-term cross-sell strategies
  • Acquire new-to-bank customers through digital and traditional channels
  • Launch digital campaigns using owned and paid media platforms
  • Design tailored campaigns that align with client capabilities and priorities
  • Develop business cases to secure internal approvals and buy-in
  • Oversee campaign execution and resolve emerging issues
  • Possess a deep understanding of market segments to drive acquisition efforts
  • Expertise in multichannel acquisition, including direct, cross-sell, digital, third-party, and branch channels
  • Thorough understanding of acquisition drivers such as onboarding criteria, credit initiation processes, credit policies, app scoring, and bureau dynamics
  • Experienced in designing and launching incentive structures and tactical campaigns
Requirements:
  • Skilled in STP customer onboarding and process reconfiguration
  • Strong stakeholder management across business, credit, operations, IT, HR, and third-party partners
  • Experienced in sales compliance, risk management, and control measures
Key Performance Indicators (KPIs):
  • Number of newly acquired cards
  • Spend uplift from the existing portfolio
  • Timeliness of new product launches
About the Role:

This is a 12-month contractual role based onsite in Abu Dhabi, UAE. The ideal candidate will have experience in the full lifecycle of product launches, including designing product features, understanding segment needs, exploring and establishing partnerships, configuring systems with internal stakeholders, and executing Go-To-Market strategies independently.