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Cards Acquisition Specialist

4 weeks ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Outsized India Private Limited Full time

At Outsized, we connect clients in financial services and management consulting with high-quality independent consultants and boutique firms to execute their key projects.

We are seeking a Cards Acquisition Specialist for one of our clients based in Abu Dhabi. The ideal candidate will have 10-15 years of experience in acquisition strategies and cross-sell opportunities, expertise in identifying acquisition prospects, launching digital campaigns, and optimising acquisition drivers.

This is a 12-month contractual role based onsite in Abu Dhabi, UAE.

Your key responsibilities:

- Identify acquisition opportunities with a focus on short-term cross-sell strategies

- Acquire new-to-bank customers through both digital and traditional channels

- Launch digital campaigns using owned and paid media platforms

- Design tailored campaigns that align with client capabilities and priorities

- Develop business cases to secure internal approvals and buy-in

- Oversee campaign execution and resolve any emerging issues

- Possess a deep understanding of market segments to drive acquisition efforts

- Expertise in multi-channel acquisition, including direct, cross-sell, digital, third-party, and branch channels

- Thorough understanding of acquisition drivers such as onboarding criteria, credit initiation processes, credit policies, app scoring, and bureau dynamics

- Experienced in designing and launching incentive structures and tactical campaigns

- Knowledge of optimising acquisition costs, improving approval rates, balancing channel mix, and enhancing sales productivity

- Skilled in STP customer onboarding and process reconfiguration

- Strong stakeholder management across business, credit, operations, IT, HR, and third-party partners

- Experienced in sales compliance, risk management, and control measures.

Your Key Performance Indicators (KPIs) will be:

- Number of newly acquired cards

- Spend uplift from the existing portfolio

- Timeliness of new product launches

Your background:

- 10-15 years of experience in the full lifecycle of product launches, including:

- Designing product features

- Understanding segment needs

- Exploring and establishing partnerships

- Configuring systems with internal stakeholders, including IT, contracting, and marketing

- Executing Go-To-Market strategies independently

This is a contractual role and will be on an initial 12-month contract. This is based out of Abu Dhabi, UAE.