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Strategic Director of Brand Development

2 months ago

Dubai, Dubai, United Arab Emirates myGwork - LGBTQ+ Business Community Full time

Key Responsibilities

  • Oversee the development and implementation of comprehensive brand strategies that drive business growth and market differentiation.
  • Lead cross-functional teams to identify and capitalize on market opportunities, leveraging research and insights to inform strategic decisions.
  • Collaborate with internal stakeholders to ensure alignment and effective execution of brand strategies across all touchpoints.
  • Develop and maintain strong relationships with clients, understanding their business needs and objectives to deliver tailored solutions.
  • Stay up-to-date with industry trends and best practices, applying knowledge to drive innovation and excellence in brand strategy.
  • Manage and mentor junior team members, providing guidance and support to help them develop their skills and expertise.
  • Partner with creative teams to develop compelling brand narratives and visual identities that resonate with target audiences.
  • Drive business growth through the development and execution of strategic initiatives, including market research, competitive analysis, and brand positioning.
  • Develop and maintain a deep understanding of the market, competitors, and customer needs to inform strategic decisions and drive business results.
  • Collaborate with cross-functional teams to develop and implement effective marketing strategies that drive business growth and brand awareness.

Requirements and Qualifications

  • 10-15+ years of experience in brand strategy, marketing, or a related field.
  • Proven track record of developing and executing successful brand strategies that drive business growth and market differentiation.
  • Strong leadership and management skills, with experience leading cross-functional teams and mentoring junior team members.
  • Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and internal stakeholders.
  • Ability to stay up-to-date with industry trends and best practices, applying knowledge to drive innovation and excellence in brand strategy.
  • Experience working in a fast-paced, dynamic environment with multiple priorities and deadlines.
  • Strong analytical and problem-solving skills, with the ability to analyze complex data and develop effective solutions.
  • Ability to work effectively in a collaborative environment, with a focus on teamwork and open communication.