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Programmatic Campaign Manager

3 months ago

Dubai, Dubai, United Arab Emirates Right Calibre Full time

Company Overview:

Right Calibre is a prominent media organization recognized for its dedication to creativity and cutting-edge solutions. The firm excels in executing cohesive omnichannel marketing strategies for distinguished brands, promoting a dynamic and collaborative workplace.

Key Responsibilities:

  • Developing and implementing comprehensive processes for managing campaigns from inception to completion across both programmatic and direct channels.
  • Engaging with key stakeholders regularly to ensure alignment with the strategic objectives of programmatic and display initiatives.
  • Leading and facilitating routine client meetings and presentations to maintain strong relationships.
  • Delivering insightful and high-quality reports within established deadlines, providing valuable evaluations.
  • Leveraging expertise in programmatic and display advertising to enhance both brand and direct response elements of client accounts.
  • Monitoring campaign pacing and performance while ensuring adherence to brand safety standards.
  • Analyzing and assessing the effectiveness of campaigns and related activities.
  • Handling administrative responsibilities linked to the account, including coordination with finance, trafficking, and other relevant teams.
  • Overseeing the daily operations of a team of two to three programmatic and display buyers, mentoring them in campaign development, optimization, and troubleshooting.
  • Keeping the internal team informed about trends in the programmatic landscape and connecting with strategic partners regularly.
  • Promoting sustainable marketing practices in client projects where feasible, considering sustainability in campaign messaging and creative elements.

Qualifications:

  • A minimum of 7 years of experience in programmatic planning or buying, with a proven history of managing large-scale campaigns successfully.
  • Hands-on experience with Demand-Side Platforms (DSPs) such as DV360 and The Trade Desk across various channels.
  • In-depth knowledge of Audio, BVOD/CTV, Display, OOH, and Video advertising.
  • Strong understanding of the ad tech ecosystem and critical analytical skills.
  • Proficient in building campaigns within DV360 and TAM, with familiarity in Campaign Manager or Adform.
  • Experience in both digital direct response and branding initiatives.
  • Background in mid-level client management.
  • Capability to devise and implement campaign strategies across the UAE and GCC regions.
  • Familiarity with programming and datasets is advantageous but not mandatory.
  • Understanding the interplay of other channels, including paid search, SEO, and social media, is beneficial but not essential.
  • Only candidates based in the UAE will be considered.

Compensation:

Attractive package and benefits.

Remote Work: No