Digital Marketing Specialist
2 weeks ago
- Create and implement comprehensive digital marketing plans that drive business growth and engagement across various platforms.
- Develop and manage digital marketing campaigns on social media, search engines, and email platforms to maximize return on investment.
- Design and create engaging content, including images, videos, and infographics, using graphic design software to support marketing campaigns.
- Monitor website analytics, traffic, and user behavior using tools like Google Analytics to improve SEO and website performance.
- Collaborate with the content and design teams to enhance online user experience and brand presence.
- Track and report campaign performance and key performance indicators (KPIs), providing insights and recommendations for improvement.
- Stay up-to-date with the latest digital marketing trends, tools, and techniques to implement best practices.
- Manage company websites, ensuring regular updates and SEO optimization.
- Conduct market research to identify new digital marketing opportunities.
- Maintain strong communication with the marketing team to ensure seamless coordination of all marketing efforts.
- Bachelor's degree in Marketing Communications or a related field (preferred).
- Certification in Digital Marketing, Google Ads, or Meta Advertising is a plus.
- Minimum of 1 to 2 years of relevant experience in digital marketing.
- Proficiency in graphic design tools like Adobe Creative Suite (Photoshop Illustrator) or Canva.
- Strong knowledge of SEO strategies, WordPress CMS, and website management.
- Proven experience with Meta platforms (Facebook Instagram) for ads and campaigns.
- Ability to create, manage, and optimize digital marketing campaigns across different platforms.
- Strong analytical skills to interpret data, monitor performance, and adjust campaigns as needed.
- Excellent communication, creative thinking, and problem-solving skills.
- Ability to work independently and in a team-oriented environment.
- Strong organizational skills with attention to detail.
- Ability to meet deadlines and handle multiple tasks simultaneously.
- Creative mindset with the ability to think out of the box.
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