Enterprise IT and Digital Marketing Specialist
2 weeks ago
The System IT & Marketing Specialist is a highly skilled professional responsible for bridging the gap between technical IT support and digital marketing initiatives. This role requires a versatile individual capable of managing and maintaining the company's IT infrastructure while driving digital marketing efforts to enhance the company's online presence and brand awareness.
Key ResponsibilitiesIT Responsibilities:- System Administration:
- Install, configure, and maintain hardware, software, and network systems, including servers, routers, and firewalls.
- Monitor system performance, troubleshoot issues, and ensure security protocols are in place.
- Provide technical support to staff, resolving IT-related issues promptly.
- Manage backups, data recovery, and disaster recovery plans.
- Ensure compliance with IT policies and manage IT assets and inventory.
- Network Management:
- Oversee the network infrastructure, ensuring connectivity, security, and performance.
- Implement network upgrades and improvements as needed.
- Manage VPNs, network security protocols, and access controls.
- Cybersecurity:
- Implement and monitor cybersecurity measures to protect the company's digital assets.
- Conduct regular security audits and vulnerability assessments.
- Stay updated on the latest cybersecurity threats and implement preventive measures.
- Digital Marketing:
- Develop, implement, and manage digital marketing campaigns across various platforms, including social media, email, and SEO.
- Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for optimization.
- Manage the company's website, ensuring it is up-to-date, secure, and optimized for search engines.
- Collaborate with the marketing team to create engaging content that aligns with the company's brand and goals.
- Content Creation:
- Assist in the creation of marketing materials, including graphics, videos, and written content.
- Coordinate with external vendors or freelancers for additional marketing support when needed.
- Data Analytics:
- Utilize data analytics tools to track and report on marketing performance metrics.
- Provide actionable insights based on data analysis to improve marketing strategies.
Qualifications:
- Bachelor's degree in Information Technology, Computer Science, Marketing, or a related field.
- 3-5 years of experience in IT system administration or support.
- 2-3 years of experience in digital marketing, preferably with a focus on B2B or B2C environments.
- Proficiency in network management, system administration, and cybersecurity.
- Experience with digital marketing tools, such as Google Analytics, SEO tools, and social media platforms.
- Familiarity with content management systems (CMS) and customer relationship management (CRM) systems.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Ability to manage multiple tasks and prioritize effectively.
Preferred Qualifications:
- Certifications in IT (e.g., CompTIA, Cisco, Microsoft) or Digital Marketing (e.g., Google AdWords, HubSpot).
- Experience with cloud computing and virtual environments.
- Knowledge of web design and development.
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