Global Business Lead

2 weeks ago


Dubai, United Arab Emirates Mindshare Full time

Reporting Line: Direct line to Managing Director of Mindshare UAE with a dotted line reporting to MENA Chief Growth Officer.

Organisational Relationships:

- Mindshare regional team based in Dubai
- UAE Mindshare Leadership and operational team

About us

We are Mindshare. A global digital first platform & media services company that accelerates Good Growth for its clients in the age of a new marketing economy. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate growth for our clients by connecting digital, media, creative and tech, prioritizing customer relationships, customer voices, real-time activation that is underpinned through data to demand a response.

Our network is always on, always live. Our people are acutely aware of what’s happening in their city, their country, their specialist area of expertise. We understand brands, markets, and media. Most of all, we understand other people. The people we live with. The people we work with. The people we are.

We were the first purpose-built company created by WPP and today our 10,000 people operate in 116 offices in 86 countries.

Mindshare, MENA, part of Mindshare EMEA, spans 11 offices across markets (Morocco, Tunisia, Egypt, UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, Lebanon, Jordan and Iraq) with local market teams and leads, reporting into the MENA CEO. In addition to the Markets, Mindshare also operates Centre of Excellence that works at a Regional level to support and provide disciplines services to all 11 Markets. These Centers of Excellence include Corporate Development, Digital and Solutions, and Growth & Client Leadership.

Role context & Overview:
As businesses continue to be impacted by the fast-evolving changes of digitisation, we have an increasingly important role to play in helping our clients navigate the challenges they bring, in addition to helping a reputable global airlines to build its brand and transform its business.
- The Global Account Director is responsible for helping to inform a transformation agenda and strategic vision for the clients’ entire business, and overseeing the execution of that vision.
- The Global Account Director brings creditability to this role in terms of their global technical and operational knowledge including strategic skills, global media channel strategy, account performance and optimisation; networking and collaboration skills, client management and interpersonal skills, people management and communication skills, accuracy of financial management and reporting.
- This will involve working closely with global stakeholders across the whole client organization & WPP.

**Responsibilities**:

- Build the capabilities to set up a global planning, implementation and market excellence guidance out of the UAE.
- Maintain a deep understanding of your clients’ business and the broader industry sector.
- Maintain strong applied understanding of the rapidly changing industry landscape, and be able to advise clients and colleagues on key market developments and internal products and processes (e.g. Mindshare’s Good Growth narrative, and the world-class suite of GroupM technology and data solutions).
- Work with the Global Marketing Excellence Guidance team to:

- Organize and set direction for the overall business over the next 3 years and the role media will play in achieving these goals.
- Identify a plan to build and develop the marketing discipline within Qatar airways and create a 3 year road map for overarching the marketing ambitions.
- Identify the client’s needs and work with key specialist(s) to deliver in the areas such as: digital preparedness, competitive benchmarking, audience development, site analytics, objective setting, budget development, campaign prioritization, measurements for success, marketing ROI and partnership ecosystem.
- Growing the C suite relationships, scope of service and client satisfaction.
- Own the day to day and where applicable, senior global client relationships and look for opportunities to broaden our relationship beyond marketing.
- Work in close collaboration with the Global Planning teams at Mindshare who are based in key cities around the world, with particular focus on working effectively with colleagues in London, New York, and Singapore.
- Effectively lead the network of local markets working on the client’s business, building a strong culture across the network, and ensuring a consistent level of excellence every time.
- Quality control the overall deliverables to the client, in conjunction with the assigned specialist teams.
- Navigate conversations with clients to ensure initiatives/briefs align with business goals.
- Foster innovative thinking and ideas with particular emphasis on content, digital and technology innovation, and the use of data, and the growth of commerce solutions.
- Demonstrate an understanding for client commercials including effective sc


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