Manager - Marketing, Admissions & Communication

2 weeks ago

Dubai, United Arab Emirates Fortes Holdings Full time

Manage the Marketing Team
- Assist the Head of Marketing with overseeing the marketing department and guide its day-to-day operations. Execute hiring plans in collaboration with Head of Marketing and HR. Coach a high-performing marketing team. Report to the Head of Marketing on marketing team goals and KPIs. Develop team members through reviews, objectives and identify training where required. Motivate team members to deliver excellence in everything they do and drive innovation and encourage them to seek out and identify new trends in digital.Marketing Budget & Business Strategy
- Assist the Head of Marketing while working with the Digital Team to understand key marketing performance metrics and conduct in-depth performance and forecast analysis through various analytics and tracking tools to provide market research, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team. Manage and identify strategic keyword volume opportunities, across markets and languages, to develop and implement an inbound marketing strategy that will form a key part of the acquisition and content strategy. Manage paid marketing, including PPC, SEO, Affiliates, Paid Social, Refer A Friend and Media Planning to deliver forecast traffic and conversion goals. Manage content and work with IT Team to maintain and innovate on an effective, lead-generating website and improve online user experience for prospects, leads, and customers.Marketing Automation
- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations. Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact. Analyse marketing and sales data to develop insights and make recommendations on areas for optimisation. Monitor and maintain data quality within the marketing database. Report on the effectiveness of marketing campaigns using pre-determined KPIs to the Board.Offline Marketing
- Implementation of ATL / BTL activities across business units that includes Radio, Billboard, Media Planning & Buying to maximise brand awareness and visibility. Experience in handling PR, Media & Agencies to execute various marketing campaigns. Oversee the creation and delivery of PR, press releases, advertisements, print ads, publications and other marketing collateral & materials. Analyse market trends, compare and track the competition, summarise findings and provide comprehensive reports with recommendations to the business enabling further business growth. Plan and manage all production related tasks such as Signage, Branding, Graphics, Collateral, etc. Handle on-site photography and videography as required to be used in various marketing activities and programmes. Plan, Manage, and Execute all events for the company including Promotional Events, Open Houses, Trade Fairs, Enrollment Drives, etc. Execute all events in a timely manner, adhering to corporate and branding guidelines.

Ensure good response and lead generation.Admissions
- Assist the Head Marketing & Admissions to drive the Revenue Target and Enrolment Target for the unit.Collaborate with the Head of Admissions & Admissions teams to focus on driving enrolments. Co-manage the customer journey and engagement process during the admissions cycle. Manage and support the CRM communication process in the customer journey.Vendor Management
- Have existing relationships with external vendors, magazines, publications, PR companies and media. Deepen these relationships to ensure the most effective messaging and positioning of the organisation.Community Engagement
- Keyword oriented Article & PR Submissions. Relevant Directory Submissions. Local Google Business Listing. Mass Coverage of customers through SMO. Internet Traffic - Bookmarking and Local Classified Submissions. Link Wheeling. Google Panda Friendly Content Writing. Business Website Advertise Online. Google Panda & Penguin Update. Expertise in the various disciplines of Marketing Communication such as advertising, media, direct marketing, below the line & online and digital advertising, and social media marketing. Strong effective communicator with excellent writing skills in English. Arabic skills are a plus but not critical. Prior experience in setting up and driving marketing automation. Ability to manage multiple projects simultaneously, including defining and implementing methodologies within defined timelines and budgets. Expert in Internet and social media strategy with a demonstrated track record. First-hand experience in creating and using social media tools. Expertise working in the field of new media from a content perspective, including design, preferably in a large organisation. Strong leadership and interpersonal skills
- Excellent analytical skills, at ease with numbers - Proven

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