Marketing, Communication and Events Officer

2 months ago

Dubai, United Arab Emirates The Aquila School Full time

**Description**

This is an exciting opportunity for an enthusiastic marketer with a passion for event planning who has the organisational and interpersonal skills to ensure all moving parts come together perfectly to produce engaging and well-planned events and to promote the school to potential and existing families through a range of school and company generated marketing initiatives.

This is a new and varied role for a motivated and team player who is detail-oriented and can operate independently as well as part of a team which is committed to keeping the school at the centre of an enthusiastic and supportive community of pupils, parents and the wider community. A key focus for the role is to help attract new pupils, retain existing ones, and keep in touch with the wider community.

For all staff in school we share a responsibility to ensure that children are safe and properly supervised at all times. Our school is committed to ‘amazing learning’- providing enjoyable and meaningful learning experiences so that every pupil makes as much progress as possible. All staff are expected to adhere to The Aquila Professional Code of Conduct and commit to promoting our vision - ‘A happy community school with amazing learning at its heart where pupils are empowered to make choices, engage in meaningful learning experiences and make exceptional progress’. Our focus is providing children with amazing learning and to be the school of choice for the community we serve.

**Core Purpose**
- Making sure that positive imaging and communication about the school is shared with the school, local and potential future school community
- Organising and managing a range of school events
- To ensure that positive marketing of all aspects of school lead to increased pupil enrolments
- Managing the work of the marketing and social media assistant
- Work alongside the school admissions team and ISP
- To lead weekly Sunday open days

**Key qualities and skills**
- To be able to market our school to families across various online and offline platforms
- To be warm and personable
- To be approachable, professional, calm and knowledgeable
- To be able to deal professionally with children, staff and families
- To be able to prioritise workload
- To be IT literate and an excellent and efficient administrator
- To have a high standard of written and verbal English

***Key Duties and Areas of Responsibility**

**School Events**
- Organise & promote school open days, school tours and school events for prospective parents and visitors
- Organise & promote parent open forums and information sessions in collaboration with the SLT and faculty staff
- Organise and attend external events, exhibitions and fairs to promote the school along with the School Admissions team
- Organise key school events and provide hands on support
- Work alongside the ISP Marketing Team to organise promotional gifts and collateral

***Digital Communications**
- Act as the school’s social media expert and work with ISP and School Admissions Manager to set the social media strategy and targets
- Identify stories from within the school and create content to promote across the range of media
- Create engaging content (text, image and video) to be posted on Social Media platforms in order to promote school stories, promises and narratives
- Develop an optimal posting calendar, considering marketing strategy, web traffic and customer engagement metrics
- Work on Website, Analytics and SEO to coordinate on content, measurement and reporting strategies
- Identify influencers and work with them to increase engagement with our parents across social media
- Undertake a systematic review of the school website, social media pages and landing pages
- Monitor and measure the results of communications and social media activities and report on progress
- Take a proactive approach in identifying ways to improve the school site and landing pages

***School Communications & Brand Management**
- In conjunction with the leadership of the school design, deliver, update and maintain a regular comprehensive virtual school newsletter for prospective families and the wider community
- Maintain stocks of school marketing collateral and order accordingly
- Maintain a comprehensive high res image library
- Assist ISP Marketing Team in sourcing photographs and design for marketing collateral
- Work with staff to ensure that branding is used correctly and consistently in accordance with the ISP and school branding guidelines
- Explore opportunities to improve media coverage

***Community and Business Relations in collaboration with the Head of Admissions**:

- To source opportunities for partnerships in the local community with corporates and nurseries
- Foster and maintain strong relationships with families
- Engage with the Friends of the Aquila School
- Identify new ways to attract prospective customers e.g. promotions and competitions

***Market Research**
- Assist in competitor analys

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